Digital Marketing

How to Get Your Website Successful in Mobile-First Index?

4 Mins read
Mobile-First Index

In the past, Google sees the desktop version of the website’s content for indexing. Nowadays, the number of mobile users has crossed the number of desktop users. That’s why Google has changed its algorithm. Google is seeing the mobile version of the website’s content for indexing and ranking. This thing is known as a mobile-first index.

As a website owner, if you want to get success, you will have to focus on the mobile-first index. For this reason, you will have to follow some techniques and guidelines. Here, we will discuss how to get your website successful in the mobile-first index.

Shift Your Mindset:

Almost all the web developers know the fact that the number of internet users on mobile devices is more than the number of internet users on the desktop. They don’t take care of this fact. Its reason is that they are still using desktops and laptops to test the content and landing pages of a website.

Its reason is that they have to use desktops and laptops to upload content and to manage the website. If they want to get success to make their website for the mobile-first index, they will have to change their mindset. They should try to test the content of their websites on mobile devices. If you have a team to manage the content of your website, you should also try to train the team members to test the content on the mobile.

Ensure The Responsive Design Of A Website:

It is the most important aspect to make your website to be considered for the mobile-first index. Therefore, you should also make sure that the design of your website is responsive. There is also a possibility that in the future, it will be mandatory for the websites to have a responsive design. The responsive design of a website means that it fits on the screens of all the devices.

As a result, you don’t need to create a separate mobile version of your website. As we know that Google is giving importance to those websites in indexing and ranking which are providing the best user experience. The responsive design of a website provides the best user experience. Its reason is that your website will adjust itself on all the devices. If you don’t know either your website has a responsive design or not, you can test your website by using Google Mobile-Friendly Test tool.

Improves The Loading Speed Of Your Website:

Along with the design of your website, the loading speed of your website has also enough importance in Mobile-First Index. According to research by a coursework writing service, the visitors of a website can’t wait more than three seconds for the loading of a website. It means that if your website is taking more than three seconds in loading the data, your visitors will leave your website.

This is not a good sign for the ranking of your website. Its reason is that if more and more people are leaving your website, the bounce rate of your website will increase. If your website has a higher bounce rate, Google will decrease the ranking of your website. Therefore, you should make sure that the loading speed of your website should be less than three seconds. The best way to decrease the loading speed of your website is to use the light-weight theme. To check the loading speed of your website, you can use Google Page Speed Insight tool.

Optimize Your Content For Mobile:

While creating the content of your website, you should also make sure that it should be mobile-friendly. To create mobile-friendly content, you will have to focus on some essential things. To make the content attractive for the users, you will have to include headings and sub-headings. To create the mobile-friendly content, you should try to keep these headings and sub-headings short. It means that you should include fewer characters in each line. You should try to write an in-depth article.

The length of your article should be at least 2000 words. You should make your font bigger. Its reason is that small fonts work well on the desktop screen but these fonts don’t work well on the mobile screens. You should place social media buttons either at the top of the page or bottom of the page. If you are running a business website, you will have to add CTA. You should make sure that these CTAs are large enough to be visible for the visitors.

Don’t Block Javascript, CSS and Images:

Most of the people think that JavaScript, CSS files and images increase the loading speed of a website. Its reason is that these are heavier files and mobile devices take enough time to load these files. On the other hand, desktop devices can easily load these files. They should know that nowadays, people have the best quality smartphones.

These smartphones have more powerful processors and more memory than desktop devices. Therefore, these devices can easily load all the files. Therefore, you should include necessary files into the web pages. These files also increase the authenticity of a web page. As a result, it gets a higher rank in the search engines.

Focus On The Technical Elements Of The Website:

The above elements are the general elements to start a new business and make your website mobile-first index. Along with these technical elements, you should also focus on the technical elements. These technical elements can also play a vital role in making your website mobile-first index. First of all, you should make sure that your website has structured data. Secondly, you should focus on the metadata of each page of the website. In the metadata, there come title and meta description of a website. You should create an XML sitemap of your website.

This XML sitemap will be helpful for your website to index faster in the search engines. You should also create robots.txt file of your website. You should also verify your website from the Google Search Console. Google Search Console will provide useful information about your website. It will also provide you with an idea about the possible issues on your website. After removing these issues, you can ensure the best quality of the website.

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