What is the CCPA (California Consumer Privacy Act)?

If you are from California then you will definitely listen about the CCPA (California Consumer Privacy Act). The California Consumer Privacy Act, or CCPA, gives residents of the state more control over their data. If you’re unsure what the CCPA is or how it affects you, this post will tell you everything you need to know. Keep reading to learn more about your rights under the CCPA and find out how to exercise those rights.

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What is CCPA?

The California Consumer Privacy Act (CCPA) is a law that requires businesses to disclose what personal information they collect about consumers, give consumers the right to access and delete their personal information, and prohibits companies from selling personal information without the consumer’s consent.

The CCPA applies to businesses that collect, process, sell, or disclose the personal information of California consumers and meet one or more of the following thresholds:

• $25 million or more than it annual sales.
• Derive 50% or more of their annual revenues from selling consumers’ personal information

What Rights Does CCPA Give Consumers?

CCPA provides the different types of rights to the consumers.

• The right to know what type of personal information they collect.
• You have the right to know why they collect your personal information.
• Right to know where that information is being sent.
• You have the opportunity to say no to the collection of their data.
• Have the right to delete data.
• The right to receive equal service and prices, even if they exercise their CCPA rights.

Read more: Employee's Right to Notice of Electronic Monitoring Under New York's New Privacy Law

How Can Consumers Exercise Their Rights Under CCPA?

Consumers can exercise their rights under the CCPA by contacting the business and requesting that their personal information be deleted, or the company stop selling their data.

What Are the Penalties for Violating CCPA?

The penalties for violating the CCPA can be up to $7,500 per violation or 4% of a business’s annual gross revenue, whichever is greater. However, the maximum penalty for a single violation is capped at $2.5 million.

What Are the Requirements for Businesses Under CCPA?

Businesses that are subject to the CCPA must disclose their privacy practices in a conspicuous privacy policy on their website or mobile app. However, the privacy policy of the business should include different things that are given below.

• The categories of personal data that the business collects
• Mention the resource from which they collect the information of the user.
• The particular reason for collecting or selling the user’s personal information.
• The categories of the third parties where the business shares the personal data
• Whether the company sells personal data and if so, the types of personal data that it sells
• Mention all the rights of the consumers.
• The contact information for the business’s designated privacy officer

The CCPA requires businesses to provide a clear and conspicuous link on their website homepage titled “Do Not Sell My Personal Information.” This link must lead to a page where consumers can opt out of selling their personal information.

Is CCPA the same as the GDPR?

The CCPA is similar to the European Union’s General Data Protection Regulation (GDPR), which went into effect in May 2018. Like the GDPR, the CCPA gives consumers the right to know what personal information is being collected about them and the right to have that information deleted.

Conclusion:

The CCPA is a new law allowing California consumers more control over their data. I hope you know everything about this law and how it affects you. So, if you need to know some other thing then contact us to know more and solve your all confusions.

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