Why Should I Hire a Digital Marketing Agency?

Whether you’re a multinational corporation, a mall, or a coffee shop around the corner, you can’t do without an online presence and digital marketing in today’s world. According to research, 80% of shoppers look for outlets and recommendations online.

The only question is whether to do the online business promotion yourself or outsource it to a company. We will tell you why you should choose the latter option – what benefits you will receive if you use digital marketing services, and what problems you can avoid.

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Economic benefit

The main reason why you should hire a digital marketing agency is the savings. This option is always much more cost-effective, even if your in-house marketing team consists of several professionals.

Doing a little analysis of the average numbers at digital marketing agencies in San Francisco, Seattle, and Indianapolis, we got the average salary for key marketing roles:

Marketing Manager – $130,000 per year.

Social media manager (SMM) – $50,000 per year.

SEO manager – $60,000 per year.

So you’ll be spending $240,000 a year on salaries alone. On top of that, you also need to take into account taxes and social security payments, vacation pay, bonuses, health insurance costs, as well as the cost of rent (purchase) of space, equipment, and software.

Concentrating on your business

Another advantage of hiring a digital marketing agency is that you don’t have to immerse yourself in the intricacies of digital marketing. Agency employees spent years mastering their craft, learning tools, and strategies. At the same time, they continue to spend hours a day studying profile blogs, online magazines, research, news, and laws to keep their skills and knowledge up to date.

And now think about whether you have the time and desire to get into it all. Yes, it could theoretically be beneficial in the future, but only if a significant part of your business is about digital marketing.

But if you hire a marketing agency to promote online, you can concentrate on business processes. With this approach, there is no need to manage, adapt and train an in-house team because all the elements of online marketing are handled by an outsourced team.

Working with experts in your field

Marketing as a field includes many professions. For example, you need SEO specialists, traffic managers, marketers, SMM specialists, copywriters, email marketers, web analysts, project managers, web developers, brand designers, and other specialists to promote a brand on the Internet. In this case, some need to be hired on a permanent basis, and some only for a couple of hours of work a day or even a month.

By the way, there are some really great Internet marketing agencies in the city of modern technology, Columbus. Marketing agencies can afford to keep specialists in the state and pay them good money because their work is streamlined and they usually do not have downtime.

Yes, you can try to hire people on a part-time basis, but only beginners and professionals who are not in demand will agree to such an approach. In addition, with this approach you will not be working with a coherent team, but, in fact, with individual freelancers, who need to be paid as an agency. So this approach doesn’t make sense.

Access to technology and tools

Do you have applications to monitor the ranking of your web resources in search engines for key queries? Do you use specialized tools to create and promote landing pages? Have you budgeted for the cost of purchasing licenses for photo and video editing applications such as Adobe?

SEO agencies use all of these and other tools because you can’t create a competitive product without them. Not only that, they don’t just use them, they own them professionally. And that can only be achieved after years of consistent use of these tools.

Creative Marketing Thinking

Marketers turn seemingly ordinary things into real sales, subscribers, increased brand awareness, and other business benefits. Here’s an example:

The Milka brand was selling some chocolate bars without one square. Inside the package of such a chocolate bar was a link to a Website where the lucky reader would choose between getting the missing bar or sending it to someone else.

Gillette marketers found out about the scandal in Japan surrounding a video of actress Gao Yanyan shaving her boyfriend and made her the face of the brand (a male razor). A contest was then launched, with the winner having to shave Yanyan. 237 million guys entered the contest, and Gillette sales reached the highest level in Gillette’s history.

It’s impossible not to mention P*rnHub in this situation, which is fueling interest in their site in an unconventional way. They are always at the center of the action.  Taking part in heated discussions on Twitter, etc. Their videos devoted to environmental issues, family values and various contests in their subjects are amazing.

The creativity of all these guys is at the highest level.

Monitoring innovation in the industry

To remain successful in their field, digital marketing professionals must constantly monitor several information streams:

• Search engine algorithms. They are what determines the position of your site or its individual page in Google’s search results, etc. At the same time, search engine developers usually do not tell you how their algorithms work (only in general terms). So in order to understand how they work, you need to test and analyze statistics. This research is a lot of teams, and they need to keep an eye on it.
• Scientific research. In the last few years, marketing has grown from an area of personal experience and customary practices to real science.
• Trends in mass media and culture. Information about current books, movies, shows, events, and even memes helps to keep your audience by creating content that is interesting to the target audience.
• Web development. In order to create a digital product, it is necessary to understand what can be created and how to do it, that is, it is necessary at least superficially to follow the development of programming technologies that are used in web development and digital content creation.

Scalability of all services

If your company is marketing on its own, the scale of the advertising campaign is limited by the physical capacity of the in-house team. A copywriter cannot write more than 50 texts per month, a video maker can make more than 20 videos, an SMM specialist can handle more than 10 projects, and so on for all positions. The marketing agency, in turn, employs 2-5 single specialists and has on hand a few proven freelancers.

Because of this, the internet marketing agency can ensure high quality when working with several small campaigns, as well as when working on large projects. In addition, as we wrote above, agencies use various tools to automate marketing processes, which also facilitates the ability to scale a campaign without losing quality.

Increased chances of success

Agencies usually create advertising campaigns tailored to narrow target audiences. This approach increases people’s engagement, loyalty, and interest while reducing costs.

Digital marketing professionals usually either work in agencies or create them, because this is the only way to earn without the downtime and constantly improve their skills. There are plenty of singles in the industry, but their level of professionalism is usually much lower on average.

Variability of results

No business will want to make an investment without being able to verify whether it is beneficial or not. Investing in digital marketing is no exception. The problem is that in this industry, it is sometimes very difficult to know the real impact of action because, in order to get reliable indicators, a comprehensive approach is needed, as well as special tools for tracking statistics on the relationship between different channels of promotion of a product or service.

Using such an approach and buying a license for specialized software pays off only for a large volume of work. In addition, agencies have specialists on staff to analyze individual tools, channels, projects, or advertising campaigns in general. This makes advertising campaigns measurable and controllable. And agency clients measure the benefit of their marketing investment.

Simplicity and affordability

Working with outsourced companies is always easier because you don’t have to spend time and effort finding and vetting people, interviewing them, inducting newcomers into the staff, and setting up teamwork. You also don’t have to think about their financial, social, and financial security. When you work with an agency, you just spend the time to find the best candidate once and then work with them for years.

Check out: What are the Different Areas of Digital Marketing?