Big Data Analytics offers us a chance to break away from the earlier approaches toward class and individual evaluations and incorporate advanced practices that promise transformational changes in education.
The term Big Data describes a large amount of data (structured, semi-structured, and unstructured) deluging businesses each day. But what firms do with that data, rather than how much data they can collect, is what really matters. Companies use various methods of data collection, some include direct responses from consumers, others are more discreet.
It might come as a surprise to some that apart from data analytics’ usual applications in business, it can also have far-reaching impacts on the way educational institutions are operated. At the moment, such a transformation is nearer than one would imagine.
In order to grasp how data analytics can bring about transformations in education practices and operations, let us first understand why data should be driving the education sector.
The Use of Big Data in Education
Every day, educational institutions and establishments churn out a lot of data. Apart from the usual content of courses, assignments, and any academic related data, there are also extensive student, teacher, and staff records that have to be maintained and kept up to date.
Managing all this overwhelming load of data is no easy task, and requires experts in data analytics and business to curate and order reams upon reams of raw data into meaningful insights. Demand for these data experts has grown exponentially, commensurate with demand over the past few years. Even better, however, is how Data Analytics MBA Degree combines the leadership and business administration aspects of an MBA with cutting-edge data science technology in order to produce actionable intelligence.
Analyzing big data provides invaluable insight into your organization and can be a valuable guide in determining what elements can be used to your advantage. Furthermore, data analytics allows you to provide your employees with better resources and equip them with the right skills to overcome gaps.
With that said, let’s now take a look at some of the benefits the educational sector stands to reap by allowing the use of big data analytics.
Benefits of Big Data Analytics
Improvements in Governance and Management
The variation in frequency and delayed delivery of data plaguing the education sector currently are major hindrances in way of growth and efficiencies. Furthermore, there is even a lack of proper channels that can help organizations handle reported or observed data in a timely manner.
With the use of data analytics in education, institutions now can tailor-create programs that can meet the aspirations and needs of teachers, students, parents, and administrators. You can easily manage tasks in the cloud and track resources. In addition to keeping you aligned with the requirements, cloud computing allows for better utilization of your time, effort, and money.
A Cost-Saving Method
Your data is key to maximizing your efficiencies in higher education. One way data can help you is by letting you compare enrollment numbers of different class sections. For example, if ENG 102 has five sections, but only two of them are full, you can merge the remaining three sections to save space, energy, and make better use of staff lecture hours.
Therefore, considering this from an infrastructure perspective, cloud-based systems may reduce data storage costs and relieve your IT department of some workload. The traditional method of sorting and transcribing data requires manual logging, which can take weeks, if not months, to do. Additionally, it can be very time-consuming to compile custom reports on a regular basis.
You may be able to use your employees’ time more effectively, however. The convenience of digital information makes it less time and effort-intensive to access data quickly and easily.
Data about past school performances can show you which prospective students are more likely to be successful at your institution and who are more likely to fail. You’ll maximize your return on investment on each student if you have a more successful acceptance process.
Monitoring Enrollment Trends
Attracting star students who can win you awards can cause your reputation, as a college, school, or university, to soar. Parents generally prefer some institutes over others based on certain criteria. The most obvious step toward ensuring that you are attracting the right talent consistently is to have an outstanding educational program at your institute.
Student’s and organization performances can be tracked over time in order to leave room for and find ways for course correction. You can also follow and track the public perception around your institute.
Using this insight, you can increase student retention and reduce dropout rates. Alternatively, you can make assessments based on how many people visit your website or other digital platforms and what they like and dislike.
It is possible to provide students with what they want and need by identifying trends and creating new classes, teaching strategies, and other methods that will facilitate them.
As an example, let’s look at community colleges. Students at these schools tend to be working adults who are balancing work, family, and education, so flexibility is a consideration they cannot let go of when choosing a school.
In addition, as online learning continues to expand, many adult students find online classes more convenient than taking evening and weekend, on-campus classes.
Considering that online education is better suited to certain kinds of subjects – such as those that don’t require a lab or hands-on activities – big data can help shed some light on the precise numbers involved. For example, perhaps the enrollments in biology classes have been steady while those in English classes have been declining. By adjusting your course selection, you can ensure you’re always offering the right courses and content to your students.
Using data analytics in education is one of the most innovative steps toward improving education practices and operations that are proving to be ineffectively ill-fitted to the requirements of the digital age. Big Data in education will streamline operations and make data more actionable. Using data analytics, you will be able to identify patterns that are impossible to find manually. Students and mentors, alike, will thrive in an environment where organizations make data-driven decisions for meeting their needs.