Has the day come that you’ve realized you need help marketing your business? If so, look no further. We have six critical considerations for finding the best digital marketing agency.
What is a Digital Marketing Agency?
A digital marketing agency differs from a traditional agency in that it specializes in online content and reaching customers online. Services offered usually include web development, SEO, social media, content creation, email marketing, graphic design, and mobile app development.
That said, you may find a significant variation among the services that digital marketing agencies offer. That’s why it’s crucial to thoroughly consider your needs before reaching out to find the best digital marketing agency for your needs.
What Are Your Greatest Needs?
Consider which stage of life your business is in. If you’re in the early stages, you’ll probably want to talk with agencies with a strong track record in web development and content development.
If you’re in the middle stages, you may need a digital marketing agency that’s strong in SEO, social media, and generating traffic and conversions, i.e., customers and business, for your company.
Ideally, you want to find a digital marketing agency that can meet you where you are and grow with you into the future.
Beginning the Process
To find the best digital marketing agency for your needs, interview as many as you can. You can rule out any who can’t provide successful client examples; any agency whose clients have unappealing websites and little social media activity; and any who don’t communicate well.
You might want to start the vetting process using email. This will help you eliminate some candidates and identify which ones you want to meet virtually, by phone, or in person. Make sure the company’s top leader is present for the meeting.
Here are some of the things you should look for when evaluating digital marketing agencies.
What Is Their Team Like?
Who leads the firm? Does your personality mesh well? You want to work with people you feel confident in and people with whom you can work well with. Take note of the kinds of questions they are asking about your business. Do they seem genuinely interested in your current situation and needs?
Which Industries Do They Specialize In?
Be sure that the digital marketing agencies you speak with have specialized experience in your industry. If you are a retail firm, you don’t want an agency that works primarily with industrial manufacturing companies.
Do They Outsource?
Will the digital marketing agency handle all your work in-house? Or do they outsource? If they outsource, to whom do they outsource? Is it a strong team of freelancers?
What Do They Measure?
Which key performance indicators (KPIs) does the digital marketing agency measure? They should ask about your business goals and objectives and explain to you exactly how they will measure against those goals to get you the results you are looking for.
How Do They Report Back?
What type of technology tools does the digital marketing agency use to measure results and report back to you on results? How often will the agency report back to you? What do their reports look like? Are they user-friendly and easy to understand?
How Much Do They Charge?
Once you’ve narrowed down your choices, you’ll want pricing information from each digital marketing agency. Evaluate what is included from each agency and make sure their pricing is in your range. Remember that the most expensive agency is not always the best; however, if an agency seems greatly underpriced, ask yourself why.
The Bottom Line
Ultimately you need to work with a digital marketing agency that you can trust. Trust is the most important consideration for any business relationship. Once you’ve found the perfect agency, work together to build trust and create a partnership for the long term.