There is always something unique and inspiring about small businesses. Most small businesses are run by aspiring individuals or perhaps a family that dreams of a brighter future. It is run by independent entrepreneurs who make their own decisions and have the freedom to control their destiny while slowly gaining financially.
Many small to medium-sized businesses struggle in promoting themselves to their market. The advent of the internet has paved the way for businesses to transition from conventional to digital business platforms.
Thus, the need for a digital marketing agency that can assist them in establishing sound digital marketing strategies that fit the entirety of their business scope.
This post discusses the four most effective digital marketing techniques that are perfect for small businesses. You have to know, though, that each of these needs to be tested to see if it is efficient or not.
Thus, it is important to read this short but informative guide to better understand which one will work best in your setting.
Search Engine Marketing (SEM)
SEM is a marketing activity mainly focused on search engines such as Google, Bing, and Yahoo. This broadly aims at promoting the small business’s website or its services or products.
It is done by bidding on relevant keywords to target the specific audience that searches for a brand’s products or services on search engines. Once the set of relevant keywords are created, a digital marketing agency then runs a Pay-Per-Click (PPC) type of advertisement to increase the chances of the business’s website ranking higher on search engines.
Social Media Marketing
Many already know that there are billions of people who have social media accounts, be it Facebook, Instagram or Twitter. According to studies from digital marketing experts, many of these social media users base their purchasing decisions on what they see on social media.
Also, there is an increasing number of people who shop online using social media platforms.
With that said, it is a good time for small businesses to consider investing in social media marketing. Social media marketing follows several different types of advertisements and procedures.
Like search engine marketing, it also has a set of digital marketing plans that work best for this platform. These mainly involve content, engagement, and ads.
Here are the most common and most effective types of ads that work well with social media:
- Image ads
- Video ads
- Carousel ads
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
- Photo ads
- Video Ads
When practicing social media marketing, always aim to connect with the audience to build a better brand reputation, drive traffic to the business website, and increase revenue.
Content marketing is considered popular and one of the easiest to implement. Content marketing mainly focuses on creating good-quality content such as blog articles, newsletters, videos, or photos to promote and provide more information about the brand’s products and services.
Small businesses thrive with content marketing because it enables them to share helpful information with their customers or audiences. It focuses on creating and providing relevant and valuable content to attract and retain its specific audience.
One of the first forms of digital marketing is email marketing. Until this day, a digital marketing agency still utilises email marketing to harness its vast and very promising opportunity to retain customers and convert more sales.
This has established itself time and time again, especially to small businesses. It is affordable and is also highly scalable.
Email marketing comes in different formats. It can be an advertisement, a newsletter, a press release, a request business, donations, or solicit sales which ultimately builds trust, loyalty and improves brand awareness for a small business.
While all of the listed schemes work effectively, they work even better if combined. It is very effective for small businesses, but it is not an overnight success. Just like building a business, it also requires staffing, time, effort, and dedication.