How Much Does Facebook Pay for Views?

If you create videos and want to make money online, Facebook is one of the platforms where you can earn by sharing your content. Whether you are posting regular videos or using Facebook Reels, there are ways to get paid based on the number of views you receive. But many creators ask one common question: how much does Facebook pay for views?

In this article, we will explain how Facebook monetisation works, how much it pays per 1,000 views, and how much you could earn for 1 million views. We will also cover the differences between Facebook Reels and regular videos.

How Facebook Pays Creators

Facebook pays video creators through its Meta for Creators program. This includes in-stream ads, Reels Play bonuses, Stars, and fan subscriptions. Each of these has different rules, and not all are based directly on video views.

The most common way to earn from video views is through in-stream ads. These are short ads shown during your videos. When people watch the ads, Facebook shares a portion of the ad revenue with you.

How Much Does Facebook Pay Per 1,000 Views?

Facebook does not pay a fixed amount per 1,000 views. The amount depends on different factors such as:

• Viewer location (e.g., views from the US or UK pay more than from other countries)
• Watch time (longer views with more ad engagement earn more)
• Type of content (niche topics like finance may earn more)
• Number of ads shown in the video

Still, based on creator reports, the average CPM (cost per 1,000 impressions) for in-stream ads ranges between $1 and $10.

If you are in the US and your video is long enough to include multiple ads, you may earn around $4 to $6 per 1,000 views. But if most of your views are from countries with low ad rates, you may earn less than $1 per 1,000 views.

Facebook In-Stream Ads Pay Estimate

These are rough estimates and can change based on ad engagement and location.

How Much Does Facebook Reels Pay Per 1,000 Views?

Facebook Reels is Meta’s answer to TikTok and YouTube Shorts. It is designed for short, vertical videos. In 2022 and 2023, Facebook paid Reels creators through the Reels Play Bonus program. Creators earned fixed bonuses if their Reels hit certain view goals.

As of 2025, Meta has shifted from the fixed bonus model and now focuses more on ad revenue sharing in Reels. Facebook inserts ads between Reels and shares earnings with creators.

The average pay per 1,000 views on Facebook Reels is lower than for longer videos. Based on creator feedback, the typical range is between $0.10 and $1 per 1,000 views.

This is because short-form content shows fewer ads, and users scroll quickly. Still, creators can earn a decent amount if their Reels go viral.

Estimated Facebook Reels Earnings Table

Again, these numbers are not fixed and can change based on video performance and engagement.

How Much Does Facebook Pay for 1 Million Views?

If your video reaches 1 million views, your earnings depend on the type of video and the monetisation method.

• For in-stream ads, you can earn anywhere between $500 and $6,000 depending on viewer location, ad engagement, and video length.
• For Facebook Reels, the payment for 1 million views is generally lower, between $100 and $1,000.

Keep in mind that not all videos are eligible for monetisation. You need to follow Facebook’s content policies and community standards. Also, your video must be original. Reused content or clips from other platforms without permission can lead to disqualification.

Requirements to Start Earning on Facebook

To monetise your videos on Facebook, you need to meet specific eligibility requirements:

For In-Stream Ads:

• At least 10,000 followers on your Facebook Page
• At least 600,000 total minutes viewed in the last 60 days across all video types (on-demand, live, or replay)
• At least 5 active video uploads on the Page

For Reels Monetisation:

• At least 1,000 followers (this may vary by region)
• Comply with Facebook’s Partner Monetisation Policies
• Publish original content that gets consistent engagement

These requirements may change over time, so it’s good to check the official Meta for Creators page for updates.

Other Ways to Earn on Facebook

Besides ads and views, Facebook offers other monetisation tools:

• Stars: Fans can send Stars during live streams or Reels. Each Star is worth around $0.01.
• Fan Subscriptions: Creators can offer paid monthly subscriptions with special perks.
• Brand Collabs Manager: Facebook connects creators with brands for sponsored content deals.

These tools help boost income beyond just video views.

Final Thoughts

Facebook does pay creators for views, but the amount can vary a lot based on the type of content, your audience, and how you monetise. Regular videos with in-stream ads can earn more per view compared to Reels. However, both offer good ways to build an audience and earn money over time.

If you want to earn from Facebook, focus on posting original, engaging videos and growing your followers. Meeting Facebook’s eligibility requirements is the first step toward getting paid. Once you qualify, your views can start turning into real income.

Whether you’re aiming for 1,000 views or 1 million views, consistent content creation and engagement are key to success on Facebook.