Link Building for Start-ups: How to Do It Right

Link building is an SEO cornerstone. Even if you’ve built a moderately successful website, you won’t be able to optimise everything. At least not by yourself.

For an early-stage start-up, technical aspects of SEO far outweigh your potential of “making it” in the SERPs, especially if you don’t have a digital marketing agency looking after your website’s optimisation.

Content is becoming a critical investment, and apparently, minor errors can negate even simple on-site optimisation efforts.

So, what would be the best route forward if you have to pick one thing to improve your website’s chances of reaching Google’s uppermost results?

It should be link building.

Link building, the process of getting more advantageous backlinks, is still the most important aspect of SEO for start-ups, with backlinks still being an essential factor for ranking.

Think of it like an election: the website with the most votes gets into power (reaches the first result on Google), and so on.

While there are several ways to encourage people to link back to your page, making it into your own hands is the best method to ensure your website develops high-quality, rewarding links that help you get ahead of competitors.

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What are backlinks?

Backlinks are a critical factor in search engine algorithm, SEO, and your overall strategy for growing your website.

The easiest way to think of backlinks would be to imagine the internet as real estate and use backlinks as a vote of confidence. When someone links to your website, it’s saying that it is reliable and credible and that the specifically linked page contains something valuable.

The point is backlinks will lure people to your website but will also contribute to your website’s position on the search engine results pages. That’s why backlinks are arguably the most valuable online commodity, and they work the same way recommendation letters work in the offline world.

If you’ve just entered the SEO game and are confused about this online marketing strategy, we recommend getting in touch with professionals. There are numerous link building United Kingdom – based agencies you can get in touch with, and do you know what the best part is? Such companies work with all kinds of organisations, including start-ups, in the client’s best interest.

Types of backlinks

There are two types of backlinks, and one is more important than the other:

Nofollow backlinks tell search engines like Google to ignore a link. These tags don’t pass any value from one site to another, which means they aren’t improving your SEO.

Dofollow links are the type of backlinks you need. It can help you improve your search engine ranking provided you link only from respected sites.

It can be understandable that dofollow links matter more than nofollow links as the former pass on authority and reliability to your website. But whether you do link building by yourself or contact an agency providing link building services, you must nail down the keywords you’d like to use as part of your campaign.

You can also use tools like Ahrefs and SEMRush to find the latest keywords for your brand, keywords that aren’t too competitive or keywords that people are searching for.

Link Building Strategies

Now that you know how to determine the quality of a link, here are several link building strategies for your website:

• Content – make it shareable

It’s no surprise that creating quality and content that can be shared is the key to earning great backlinks. If you aim for publishers, bloggers, and other online businesses to link back to your page, you need to create link-worthy content.

We’ve seen brands and people link back to research studies, listicles, and survey reports that curate trends and predictions. That means people are looking for educational and informative content or content that is useful in their particular area. For example, as an influencer marketing agency, you must regularly publish research reports that include trends and statistics related to influencer marketing. Or create and publish attractive infographics to make it easier for your readers to absorb information while increasing your chances of acquiring more links.

• Guest blogging – still a viable option in 2022

Guest blogging is one of the most popular link building strategies today. However, the right approach to guest posting has changed. In 2022, writing a fine post for an irrelevant page to reach Google’s uppermost results is no longer an option.

If you want to obtain truly advantageous backlinks, improved organic search, higher search rankings and referral traffic, you should selectively choose your posting websites. That means seeking only websites relevant to your niche and with a high domain authority (DA).

Create topics relevant to your website’s audience and topics that have not been yet covered but are related to your niche. Don’t focus on link building but on delivering people valuable experiences and solutions.

• Comment on relevant blog posts

Another helpful link building strategy is commenting on other blog posts on relevant platforms and sites. Because you’re doing it to build links, you must sound as natural as possible. The point is you get to build a good relationship with the author of the post by making a meaningful comment. For instance, you can add a significant detail about the topic or appreciate the author to make their day. It’s no competition here – the more open you are to showing appreciation, the more rewarded you will be.

• Transform unlinked brand mentions into backlinks

When other websites mention your brand in a post, they may or may not link back to you. However, you can always remind them to transform your linkless mentions into backlinks.

An easy way to find unlinked mentions is using tools like BrandMentions, Google Alerts, or other professional tools to monitor who is talking about your business and what. You can use those mentions to acquire new links and establish relationships.

Hopefully, these link building strategies will shed light on the most effective tactics out there. If acquiring top-tier backlinks is close to impossible by yourself, don’t forget you can always outsource for your SEO’s best interests.