LinkedIn is the “go to” place for business professionals to network, collaborate, and connect with one another. In fact, LinkedIn boasts more than 500 million members in over 200 countries and territories worldwide!
If you want to stay on top of your network then you better look for LinkedIn advertising with First Page, what this means is keeping in touch with key people in your industry whether it’s at a networking event or through social media. It can be hard to keep up though, especially if you don’t have the time to engage with everyone you want to stay connected with.
Luckily there are some tools that can help you maintain a strong network on LinkedIn and make it easy for you to connect with the right people and stay engaged.
Here are 5 ways to maintain a strong network on LinkedIn:
Be Active on LinkedIn:
The only way you’re going to get connections is if other people know you’re active on LinkedIn. It’s important that you log in often and engage with others by commenting and liking their posts, so they can see that you’re always active on the platform.
Keep Your Profile Updated
One of the easiest ways to maintain a strong network on LinkedIn is to make sure your profile is up to date. Once you’re done updating, you can encourage your connections to view it by clicking the “Share Profile” button in the top right corner of your profile page.
Sharing content from your connections is always a good idea because it helps them gain exposure and establish credibility with their audience. Hopefully, they’ll return the favor if you share their content, too!
To share someone’s post, click the “Share” button under the post and add a comment if you’d like. You can share posts from people outside of your network by clicking “Share” from their profile page or company page.
Connect with everyone you meet
This seems like an obvious tip, but it’s often overlooked. If you meet someone in person and exchange business cards, connect on LinkedIn immediately after that meeting. If you think of someone from your past who would be good to reconnect with, find them on LinkedIn and send a message. It’s easy to let contacts slip through the cracks when we don’t have a reminder about them in our online lives. Connecting with people on LinkedIn can help prevent that from happening.
Endorse your contacts’ skills regularly
Everyone wants their skill endorsements to grow on LinkedIn, but few people make an effort to endorse the skills of others regularly. You should take a few minutes each week to endorse some of your contacts’ best skills or most relevant ones. They’ll appreciate it, and they’ll likely return the favor if they haven’t already done so.
The sidebar on LinkedIn features “People You May Know,” “Companies You May Want to Follow,” and “Jobs You May Be Interested In.” These can all be helpful to your career growth because they help you build and maintain relationships and keep tabs on the job market. But if you don’t want them cluttering up your homepage and taking up space, simply click the three-dot icon in each box and select “Hide x Sections.” This will remove them from your sidebar so you can focus on what matters most to you.
Make sure your profile is complete
First, keep in mind that your profile is public and isn’t limited to people within your network. You want to put your best foot forward by making sure that your profile is complete and error-free. Here are some areas where I see people struggling:
Include a profile picture. Make sure it’s a professional headshot, not a selfie or group photo from social events. It’s also important to update it regularly because people recognize faces better when they’re updated frequently. Remember that this is the first thing people will see when they visit your profile, so make sure it’s not just any photo, but one that represents you well as a professional.
Write an effective summary section by telling the story of who you are and what makes you unique — think of it as a non-resume resume or an elevator pitch without the pitch.