SEO or search engine optimization is the bane of every business entity’s existence. It is what puts a business on the radar of its target audience. If you aren’t following the rules, chances are that your website will not show up when people are looking for the products and services that you are selling. If you want your online casino New Zealand to be on the top of the search results, you need to pay attention.
Often, certain SEO mistakes are so trivial that we don’t pay attention to them. These can cost your business a lot in profits. This article will explore some ways you need to avoid these mistakes.
Not Paying Attention to the Website Speed
So, let us talk about the attention span of the users on the internet. An average internet user will stay on a website for 3 seconds and then move ahead to the next one if the page fails to load. Do you realize how bad it can hurt your business? You can stuff your online website with all the right keywords and publish relevant content but a lagging page speed can cost you a lot. So, focus on optimizing the website page loading speed as a priority.
Another common SEO mistake is the broken 404 error links. If these are with the internal links, it can further hamper your business badly. So, check for all the available links on your website. Ensure that all the links are functional and don’t show an error when you click on them. If it does, change or fix it immediately.
Unnecessary Keyword Stuffing
Yes, you need to include relevant and a good percentage of keywords in the content that you publish on the website. However, any search engine will not prioritize your website if you are stuffing keywords unnecessarily. That’s where your website looks like a “wannabe” website that’s trying to fit in. You need to include keywords but also focus on keyword density.
Non-mobile friendly Website
Over 60-80% of the users are coming from mobile devices. Since smartphones are so readily accessible now, it isn’t surprising that people are now prioritizing the use of smartphones to access information. This is something you need to integrate into your SEO practice and ensure the website is mobile-friendly too.
Low-quality published Content
We have been listening to the phrase, “Content is King,” for years now. And, the same will hold the same value for the years to come. Content is what attracts the customers. So, if you are publishing subpar or irrelevant content, it is going to affect the credibility of the website exponentially. Focus on publishing good-quality and unique content.
It is quite difficult to pay attention to the small SEO mistakes that we don’t even realize are there. How many of these issues did you bypass when marketing your online business? If you did, it is time to rectify the mistakes and ensure that you implement proper SEO practice instead.