Developing and publishing videos detailing your company’s services is a great way to improve your online presence. If you want to market your business online or expand your market, video creation is the way to go. But, although video marketing seems simple, filming and uploading the videos is just the beginning. To truly market and improve the accessibility of your content, you should consider including translations and subtitles to your captions.
The following are the advantages of Video Translation Services
According to the World Health Organization, more than 466 million people worldwide have disabling hearing loss. A significant section of the world’s population cannot understand the video without video subtitles. Therefore, adding subtitles and doing so in English makes it accessible to a greater audience. The reason is that about 20% of the global population understands and speaks English. This provides numerous opportunities to market and grows your audience. Being accessible and inclusive to a more significant number of people is essential.
2. Search Engine Optimization (SEO) Benefits
Millions of people view online videos every day. This is because there is a lot of video content, and the competition is becoming intense with each passing second. So, it would help if you grabbed every ranking opportunity with platforms such as YouTube.
Adding subtitles provides SEO benefits because search engines can crawl that data and utilize it to understand your video. The benefit is further enhanced if you also translate your subtitles into English. Using English subtitles and translating the videos in English can significantly improve your chances of the videos getting ranked on every platform. With improved rankings, you will eventually get more subscribers and elevate your YouTube channel.
3. Understand the Video Better
A significant number of consumers prefer to watch videos that include subtitles as they make them better understand the content. People learn differently, and some need to see while others want to listen. If your video has English subtitles, you can rest assured that your intended message will reach a wider audience, irrespective of their learning preference.
4. Consumer Preference
Some people like to watch videos while traveling, such as on their way to work or taking a lunch break. While in public, a significant part of this group watches the videos without sound, relying on subtitles to understand them. This means that, even if the individual is watching a Chinese video, they will grasp what it is about through the English subtitles. So, hiring video translation services would enable you to meet your audience’s needs.
5. A Useful Resource for Non-Native Speakers
Translating your videos to English subtitles will make them more educational. Despite 20% of the global population speaking or understanding English, most are not native English speakers. This means that they could use more practice with the language. English subtitles on videos spoken in another language are the perfect way for this population to obtain additional experience. A video producer can be a reliable resource for classrooms worldwide if they incorporate accurate and reliable translated English subtitles.
Translating videos to English subtitles allows you to open learning opportunities for non-native English speakers. This means potential for a wider audience, more money, and people perceiving you as an industry expert, which leads to a stronger brand.
Hire a Professional to Translate your Videos
When translating your videos to English subtitles, it would be better to hire a professional. If you pick anyone to do your translations, it could be risky for your business. You will be putting your reputation, quality control, and time to market in jeopardy if you do not invest incredible translation service. A poor translation can result in misunderstanding and miscommunication and may even result in legal action when inaccurately done. Professional translation services guarantee accurate voice-over and caption translation, which will keep your customers happy.