Selling an upscale home isn’t quite the same as selling a regular one. You must optimize your home selling process to attract the right subset of high-quality buyers and enjoy a smooth and efficient transaction. This means connecting with the expert real estate agents, setting the optimal price, finetuning your marketing process, and more.
Let’s look at some tips that can help you attract the right buyers for your upscale property:
Find Real Estate Agents Who Specialize in Your Market
You must partner with an experienced local real estate agent to sell your upscale property in an exclusive neighborhood. A regular realtor may not have the skills or connections to help you achieve your goals.
Take, for example, Lytton Park, one of Toronto’s most exclusive neighborhoods. It’s home to doctors, lawyers, stockbrokers, and executives who value a quiet, charming, and convenient location. The luxurious homes in the area feature expansive windows and limestone facades, inspired by the French Colonial era.
The properties in the area are highly sought-after because they’re near several top schools, transit, and numerous amenities, including gardens and clubs. Homeowners selling properties in the area usually turn to specialist Lytton Park realtors like Adam Weiner + Associates, who have a keen understanding of the area, and a track record of excellence.
The best way to find a top realtor in your market is to inquire about the neighborhood. Homeowners who have recently sold their properties may point you in the right direction.
Set the Right Price
Setting the right price is essential when selling a home in an exclusive neighborhood. Remember, a home that’s priced too high may take longer to sell, while a home that’s priced too low may sell for less than its value. So, work with an experienced real estate team to pick the optimal rate for your home.
Enhance Curb Appeal
Enhancing curb appeal can help set a good impression on your buyers. Work with the best landscapers, painters, and other specialists to boost curb appeal. Minor upgrades such as modern windows, new fixtures, etc., can also improve your home’s look if needed.
Stage Your Home
Stage your home according to your potential buyer’s mindset. Tasteful enhancements that highlight your property’s strengths are a great idea. But don’t overdo it.
It’s usually best to stage your property in an understated manner to avoid overwhelming potential buyers with your personal style. For example, consider putting away your expansive collection of life-size Elvis statues before showing your home to customers.
Invest in Top Photography
Many buyers will want to see your property remotely before touring it physically. Although standard cellphone pictures may work for conventional listings, exclusive properties should be paired with high-quality photographs. Work with a professional photographer who can take excellent pictures that help potential buyers visualize living in their new home.
Try New Technology
Consider using technology to help potential buyers tour your home remotely. Nowadays, many millennial homebuyers and investors buy properties unseen by relying on drone footage and even virtual reality (VR) headsets.
These are six ways you can attract top buyers to your upscale home. Be proactive, utilize technology, and partner with the best local professionals to attract suitable buyers.
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