The transition to online platforms has caused a major shift in the fashion industry. Businesses like Beyond Retro and BlackMilk Clothing are placing huge bets on the shift to a digital economy.
But it’s not just them. Other major fashion brands like Armani and Hermes are using everything at their disposal to stand out in their flooded market.
Even other industries are joining in on the fun. Over 83% of UK firms now have websites, up from just 70% in 2007, according to a 2021 survey.
The truth is that having a website or a domain name is a necessity for businesses, not a luxury. Additionally, having a strong domain name can increase the potential of your young fashion company.
Four Essential Criteria to Consider when Choosing a Powerful Domain Name
It Should be Clear and Simple to Learn
It is impossible to overstate the importance of having a simple domain name. Fashion companies with simple and short domain names are easier to say and remember than complicated ones. Getting a premium domain name is the best way to get a memorable domain name.
A simple domain name provides more accurate results when customers search for your fashion company online because they do not depend on a client’s spelling abilities.
Understand that using a trustworthy domain name generator is one of the best ways to secure the ideal premium domain name for your fashion business. But even if you decide to go through the difficult process of getting a domain name yourself, staying aware of this trait will be very beneficial to you.
It Should Make Use of Brandable Words
Even though powerful domain names like moncler.com and versace.com don’t contain fashion-related keywords, consumers find them interesting because they radiate a dynamic, appealing, and trendy atmosphere.
Additionally, the fashion industry favors brandable domain names as most customers go online to find a particular store and not to search for keywords like ‘coolshirts’ or ‘whiteshoes’ and so the aim of getting a keyword-based brand name is defeated.
It Must be a Proper Match for Your Business Name
Since they are the most effective means of expressing your fashion company’s unique identity, premium domain names always stand out from ordinary domain names as they mirror the name of the company. gucci.com, dior.com, nike.com, and louisvuitton.com are a few excellent examples.
Furthermore, these domain names are particularly relevant as remembering the name of your business is the same as remembering its website address. However, this function works best when a recognizable company name is used. Therefore, as a business owner, be sure to buy a premium domain name that perfectly fits your company’s unique name.
It Must Use Reputable Domain Extensions
While searching for a strong fashion domain name, remember that the domain extension you choose is vital to your brand’s domain name.
Unpopular domain extensions add extra information for the customer to remember. So be sure to choose top-level domain extensions that are simpler to remember.
For instance, most visitors who intend to go to a website like “fitme.biz” are more likely to go to “fitme.com,” “fitme.net,” or “fitme.io” due to the fact that most people are familiar with top-level domains and are more likely to recall and fall back on them.
And although there are other powerful domain extensions available, customers are more familiar and responsive to the .com, .org, .io, .net, and .co extensions. Yes, one of the selling aspects of a powerful domain name is that it has a great extension.
Acquiring a fashion domain name with any of these extensions can give your website a sense of legitimacy, make it easy to remember, and also make it easier for your consumers to find you online. Therefore, make every effort not to choose a low-level domain extension.
Get that Premium Domain Name
Your domain name determines the internet presence of your fashion business. A superb premium domain name, like prada.com, will make it easier for your business to establish itself as a leader in its field through efficient marketing.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.