An E-commerce marketing strategy is fluid and often consists of several different components. Running advertising on social media, writing emails, marketing your products, and so on are all examples of these elements.
Although having an omnichannel marketing strategy is critical to success, you may still have trouble creating the type of content that your target audience wants to consume. Look no farther than video marketing on the internet.
Using videos from leading animated video services on a landing page is guaranteed to enhance conversion rates by 80%. Furthermore, videos help with search engine results and can increase organic search traffic by 175%. With the explosive rise of e-commerce, incorporating animated video services can open new avenues for attracting new customers.
How To Successfully Integrate Animated Videos?
Take a look at these suggestions for incorporating video creation into your e-commerce websites and improving your brand.
Turn Photos Of Products Into Videos
Put yourself in your clients’ place to see if a product meets their requirements and desires. It’s crucial to present products in real-world settings. Displaying how things appear or perform in actuality is a terrific approach to demonstrate to your customers how they genuinely benefit them.
Use animated animations to graphically communicate the most pleasing aspects of how the products appear and feel in real-world scenarios. With the use of a video, customers can receive a unique 360-degree view of the merchandise. Not only that, but they also demonstrate how the product might perform in real-life situations.
Product Instructional Videos
Using instructional videos can show users how to use your products. These videos assist buyers in understanding the value of your product by educating them. Furthermore, “how-to” videos are an excellent approach to help customer service representatives.
The products will come with clear, graphic instructions on how to use them. It will save buyers time and irritation from attempting to figure it out on their own or waiting for assistance from your support staff.
Video From Behind The Scenes
Your audience will be able to see what the process of making a video really is, the attention and time it takes to get that perfect output. They will appreciate the efforts made and also recognize a personal touch that goes into creating an exceptional visual experience of the product. It will assist in demonstrating your company’s “human” side of the individuals who make their experience unforgettable.
Showing the effort required for just a few pages of selected content works wonders with audiences, strengthening consumer loyalty and trust and helping them appreciate the brand’s work. Create video material about photoshoot campaigns and special events crucial to your brand to increase user interaction.
Videos And GIFs In Email Marketing
One of the most successful methods to convert potential E-commerce consumers is through email marketing. As a result, incorporating animated gifs and videos in your email campaigns is a good idea. According to statistics, firms that use gifs have a 6% higher open rate and a 109 percent higher income. Similarly, a video in an introductory email receives a 96 percent click-through rate.
You must keep up with the current trends to provide your clients with a memorable and, above all, helpful buying experience. Hence, you can’t afford to overlook animated video services as a strategy. The future of E-commerce is video content. It’s pleasing to the eye, engaging, and immersive. It grabs the attention of the digitally distracted and keeps them there to enjoy what you have to offer. So start creating video content and boost your digital marketing campaigns.