It doesn’t matter how big your company is, what you do, where you’re located, and how many people you employ – unless you’re able to inspire all of them to bring their A-game to work day after day, nothing else is going to matter. This is essentially the only way to reach success and make your company as lucrative and successful as you’ve always wanted to, but this is far from easy. Employee morale, motivation, and productivity have a lot to do with their attitude towards their job, and that, in turn, depends on the way you’re treating them every single day. You shouldn’t waste time encouraging them to be more productive and effective, but you should shift the paradigm and do something else instead – change your attitude towards them and try to be the best employer you can be. This will help you inspire your staff to do better and ultimately start reaching better results, and that’s something all entrepreneurs are hoping for. If that’s something you’d like to do too, here are a few ways you can improve employee loyalty and engagement.
Treat them fairly
If you’re a good person and treat your employees fairly and respectfully, there’s no reason why they shouldn’t act the same way towards you and treat you the same way. Let them know what’s expected from them from day one, show them around when they start working for you, ask them how they’re feeling every single day, and don’t forget to learn a thing or two about their personal lives as well. All these things will show your staff that you’re interested in them as people and not just cogs in your huge machinery and that you’re treating them as your equals.
This sort of behavior will do wonders for your company and your relationship with your employees, as well as for their sense of loyalty. This is particularly true for those who worked elsewhere in the past and know that not all employers act this way, which is why your approach will look even more special. In the end, that’s going to inspire them to do better and be the best employees they can be, and that’s something all entrepreneurs are hoping for.
Show your appreciation
Once you establish a professional yet pleasant relationship with every single person in your company, it’s time to take things to a new level and start doing things that will mean even more to your company in the future. Every time a member of your staff does something extraordinary, don’t forget to compliment them and let them know that you’ve noticed their hard work. This sort of behavior is quite usual in all developed societies, not just in the business world but elsewhere as well, but that doesn’t mean that your employees will mind your comments.
On the contrary, they’re going to appreciate you even more and they’re going to feel more special than ever. This will let them know not only that they’re doing a good job, but that their effort is being monitored and followed. This will help them feel better about their performance and minimize their work-related stress, which means that move comes with several benefits at the same time. You can show your appreciation in lots of different ways, but make sure that your compliments are always polite, professional, and, above all, positive.
Buy them gifts
This might sound like the oldest trick in the book, but there’s no way you can consider it outdated. Quite the opposite – buying your employees gifts from time to time is an amazing way to boost their morale and make them feel better than ever. This will show them that you’re a thankful and appreciated person who takes care of everyone’s performance and is in a position to notice everything that’s going on, no matter how good or bad it is. And, what’s even more important, it will show your staff that you’re not afraid to share your wealth with them, at least a bit.
We all know that corporate gifts come in all shapes, sizes, and price ranges, and what’s important to remember is that you don’t have to spend all the money you have on these things. Sometimes, less is more, and that means that the gifts you buy for your staff don’t have to be expensive at all. Instead, you can buy them travel vouchers, spa treatments, and massage appointments, and that’s going to help them feel amazing and keep showing up to work ready to do something amazing. But, once or twice a year, go a bit bigger and spend a bit more money on these gifts – from personal items to new mobile phones and computers, anything you buy for your employees is going to turn into a long-term investment that’s going to pay off one way or another.
Promote your brand identity on every corner
This is another great way to boost your employees’ loyalty and productivity. Promoting your brand identity, your corporate colors, and your logo as often as you can, everywhere around the company, is going to let them know that they’re doing something bigger than any single individual out there because it has to do with doing something good for everyone involved. This is where your brand identity can help you quite a lot and if you do everything right, you’re going to create a stimulating and inspiring work environment where everyone knows what they’re doing and why they’re here.
Doing this won’t be easy, though, and you need to make a proper plan in advance and know how to promote your brand image properly. Start by displaying a huge logo outside your headquarters and let this be a welcome sign for everyone who walks into your workspace every single day. Also, place a matching sign behind your reception and that’s going to remind people where they’re coming to and why your brand image matters so much. Finally, don’t forget to do something about smaller spaces as well – each office should feature a logo of your company, just to bring it all together. Doing that shouldn’t be too hard if you place a panel PC in every office and a couple of more in your corridors. That’s the right way to accentuate your brand image and keep reminding people of it, and once you start seeing the results – and be sure that they’re going to come sooner than you’re hoping – you’ll figure out why these things are so irreplaceable.
Ask for an opinion
This is probably everyone’s favorite thing regarding employee loyalty and maintaining relationships with employees in general. Getting them to understand that you want to hear them out and that you’re ready to value their opinion will often mean more to them than anything else you can offer – including those pricy gifts! Being heard and listened to is something we’re all hoping for in this day and age, and if you’re an employer who can make that happen for your staff, you’ll be surprised with their positive feedback and response.
What you should do is organize regular meetings with your employees and talk to them openly. Being open is the only way you’re going to get an honest answer from them, and that’s what you need if you want to take their loyalty to the next level. While some employers don’t like doing these things because they’re boring and take too much time and energy, you need to understand that this is vital for your success in the future and your relationship with your staff, so start holding these one-on-one meetings as soon as possible.
Offer honest feedback
Once you hear your staff out, you need to take the next step as well – respond to their suggestions, needs, and ideas honestly and constructively. While some of your employees won’t like hearing what they’re not doing right and learning how to introduce changes into the way they do business, most of them are going to appreciate it if you’re constructive and honest with them. This just means that your company is a place where anyone can say what they want, as long as they provide proper argumentation and remain constructive.
Providing constructive feedback means hearing your staff out, thinking about what they’ve shared with you, and responding in a helpful and useful manner. Instead of pointing out what they’re doing wrong, you need to show them how to do things right – and if you do that by showing them that you’re ready to help them and work with them, they’re going to respond to your feedback and use it to improve their performance. You can do this as often as you want, but make sure you remain focused on your company’s long-term goals instead of getting personal and arguing with your staff.
Improving employee loyalty and working on their engagement won’t be easy, but if you wish to do something good for your business, doing this is vital. So, check these ideas out right now and find a way to introduce them to your company ASAP.