Airbnb has become a popular choice for travelers looking for dynamic living spaces for rent during their travels. However, the increased popularity has led to fierce competition on the app. Hosts are always looking for ways to boost their visibility and improve booking rates.
One powerful tool that has become indispensable for marketing in the digital age is social media. Both small and big businesses are leveraging the power and reach of social media to market their products and services.
Below are tips on how you can harness the power of social media to boost your Airbnb business.
Create a Page for Your Airbnb Business
Some travelers use social media for recommendations on places they can stay when visiting new places. Creating a social media page or handle for your Airbnb business is crucial.
Build a strong profile complete with all of the necessary information. While you’re at it, ensure that you follow all of the Airbnb rules, and don’t try to oversell your rental. Use original high-quality images on the page to showcase the unique features and charm of your space. This will entice potential guests to explore your listing further.
Engage With Your Audience
Building a significant following on social media is a challenge. Ensure that you engage with your audience no matter how many followers you have. Be kind and respectful when responding to their inquiries, messages, and comments.
Also, encourage your followers to share their experiences during their staycation at your place. These experiences and reviews will boost your credibility. In addition, engaging with your followers will drive more traffic to your Airbnb listing.
Use Hashtags Well
Before we go any further, remember that not all hashtags are good for your business. Most people make the mistake of using whatever is trending to market their business on social media. Research and use relevant hashtags related to travel, hospitality, and your specific location.
You can also create a unique hashtag for your Airbnb business on social media. A good hashtag suggestion can be your business name and slogan. Encourage guests to use the hashtag when sharing their experiences on social media.
Collaborate with Influencers
Influencers with large followings can also boost the visibility of your Airbnb business on social media. Paid influencers charge a fee to market your business on their social media pages. However, don’t pick up just any influencer, and do a thorough background search first.
Partnering with influencers in the travel and hospitality niche can significantly amplify your reach. They know the travel industry and are credible sources for anyone looking for leads on social media. Their endorsement can bring credibility and exposure to your Airbnb listing.
Create Engaging Content
Content is king in the social media market. You are not limited to writing blog posts or curating viral tweets alone. Videos and photos will help you gain more followers and direct traffic to your Airbnb business.
Develop a content strategy that goes beyond simple vacation promotion. Diversify your content and tailor it around your Airbnb business. For example, you can create short videos of attraction sites near your property.
Run Social Media Contests
Contests and promotions will generate a buzz around your Airbnb property. Be creative when thinking about competitions and giveaways. You can ask users to share memorable travel experiences and reward the one with the most likes. Winners can get a discount for a staycation at your property.
Don’t forget to create a hashtag for the giveaway so that it can trend. While you’re at it, ensure that the competitions are fair and transparent. Such initiatives not only increase engagement but also promote your listing to a wider audience.
Effective use of social media can be a game-changer for Airbnb hosts. Use the tips shared in this guide to boost engagements and drive traffic to your Airbnb listing. Also, don’t shy away from getting help from a professional social media manager.