What is Local SEO?
SEO is a magical phrase that helps to bring your website ranking top in the search engine results for terms and keywords related to your business. When it comes to local SEO, it enables your business to appear higher in the search results when people in your location search for particular services or products related to your business.
How to perform local SEO for multiple locations?
Understanding your market and having a clear view of your competitors is essential to implement SEO for different locations. You need to be clear in knowing what should be done to make your business unique and shine ahead of your competitors. It helps to bring you more traffic as well as customers and sales. Just analyze what your business opportunities available, weakness, and strength to evaluate yourself are.
Utilize single domain
Many of them make a mistake in this part. When you are operating your business in different locations, don’t make use of different domains. In this case each of the domains get indexed separately and also the efforts you invest in marketing, promotions, also get extended. You need to stick with a single domain if you need every location of your business to get higher ranked in search results.
Focus on the content based on the location
Suppose you need every business across multiple locations to get top ranks in the search engine result page. In that case, you need to create content specific pages and also it needs to be optimized for each location you target. For instance, you can create separate pages along with the local customer’s testimonials for every location, post the location-specific photos on each page. You can also optimize page title, content, Headings, and other on-page factors based on your target location.
Google My Business Listings claims
It’s easy to claim your business on the Google My Business listing and this enables your business location on the google maps in your targeted areas. Create one business account on Google My page and then share different locations with multiple users efficiently. Google My Business helps in adding the extra sites manually. In case you have your business in more than ten areas, you can utilize bulk location management to manage new locations by importing them.
Focus on local business directory listings and claim them
You need to claim all your local business directory listings on different sites like Yelp and Bing to enhance your top ranks in local search results. Don’t forget to include necessary information like photos, hours of operation, phone number, address, and more.
Link building is essential
The quality and number of backlinks to your main website sends signals to the search engine about your website authority. Make sure to earn a more significant number of authority backlinks from the local sites to increase your local search results rankings. You can also host or sponsor events to make links from the local publications. It sends a positive signal to Google and earns more local links, and therefore you can find your rankings increase in the local search results.
Don’t stuff keywords
Stop stuffing your content with a lot of keywords when you are optimizing the site for local search. When you are doing so, the readers will find the content unnatural, and the search engine will never take you to the search result. For example, if you need to increase your rank for “Rajasthan,” Do not stuff Rajasthan everywhere as it’s against the search engine guidelines, and it will harm your business in the long run.
Ensure whether the citations are consistent
The citations NPA (Name, Address, Phone Number) must be consistent when you list your business in online directories. When it’s different there will be confusion among your potential customers and there is a high chance for losing your valuable leads.
Go for local reviews
Encourage people across your locations to target and ask them to review your business to attract local business. It also helps the people in your local areas to know about your company and the services the products you are offering. Reviews are one of the best social proof and a vital trust factor
Structured mark-up and schema
Make use of the structured data mark-up and Schema.org for your hours and address. It helps showcase you accurately and explore your content in the right way to search engine robots. It also increases the chance of ranking your content on the top result in the SERPs.
Read More: Optimize Website with SEO Standards