How do Online Casinos Use SEO to Attract Customers?

Anyone hoping to use SEO as a digital marketing strategy should look to the internet’s most thriving industries to find out what works best. The online casino sector is one of the most cutthroat sectors online, with thousands of sites vying for players’ attention. The industry is worth more than $70 billion, and that number is expected to grow to $92.9 billion by 2023. Having a flawless SEO plan in place allows the best sites in the business to stay at the top of search engine rankings and gives them the best opportunity to draw in players. Here are some of the key methods that they use.

A video explaining what SEO is.

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What Are the Key Methods Used by Online Casinos?

As the online casino industry continues to balloon exponentially, new sites emerge every day and hope to get a slice of this highly lucrative pie. It’s getting increasingly difficult for these unestablished businesses to get recognized, however, as the best-known brands in the industry keep improving their SEO to stay at the top of the tree. 888casino, a bustling online casino Canada, for instance, is used by millions of players. It’s not just there because of its wide range of slots and live casino games, though. It has also managed to gain a good reputation by maintaining strong digital marketing strategies through SEO.

If you type in “online casino” into a Google search, you’ll be faced with several adverts for casinos at the top of the page. If you go down slightly to the search results below the ads, you’ll find the sites that are top-ranked organically. These sites are the ones that have the best SEO strategies in place, and always manage to stay high up in the lists. You’ll find 888casino there, along with some of the other top names in the industry.

These behemoths of the online casino sector know that they must focus on other keywords as well. For example, when they have slots based on themes from popular culture, such as films and TV shows, they can try to compete for these keywords as well. Someone may search “Mad Max: Fury Road” on Google and they’ll see results about the picture starring Tom Hardy. They may also discover that there’s a slot game available at an online casino if the site has managed to do its SEO effectively.

Some of the key methods used by online casinos include on-page and off-page SEO. The former is where elements of the site are optimized to rank for specific keywords. The latter is where content is posted on other sites online with backlinks to the business running the SEO. This can take time, but it shows search engines that a site is reputable.

Why is SEO Important for Online Businesses in Highly Competitive Markets?

The dream of every business is to get to the top of Google results when people search for the service they are operating in. In the modern age where there are more than one billion websites on the internet, though, it’s easier said than done. Not only do different keywords bring about diverse search results, but this can also change based on region and a user’s past searches. The businesses that stay at the zenith of the Google rankings do constant research to discover what keywords they need to compete for.

To get right to the top of the page in a Google search, businesses need to run ads. In highly saturated industries, these ad costs can be through the roof. Moreover, only around 50 percent of internet users will click on these. Many people eschew them because of the feeling that they are being sold to, and they like to discover things for themselves. Organic search results, therefore, have a higher trust factor and users are likely to view them as reliable.

In a fiercely competitive industry, many businesses simply won’t be able to afford to run paid ads all the time to bring in customers. This option could be seen as a quick solution, with SEO being the long-term project that will yield better results over time. You’ll find many brand-new online casinos running paid ads to boost their chances of alluring players in the early days. But, over time as they get more established, these businesses will usually turn their attention to improving their SEO methods.

A video detailing some SEO strategies.

What Can Other Businesses Learn from Casinos’ SEO Strategies?

There are various methods that online casinos use in their SEO strategy, and there is a hierarchy with which they should be approached. Any business hoping to improve their SEO methods should first look at their on-page SEO. This will involve optimizing and refining all the content on the site, so keywords show up as frequently as possible. This will entail a lot of market research to find out exactly what your target audience is searching for.

Off-site SEO is more of a long-term project, and it’s something that can be done and maintained over time. Companies will usually outsource this to experts who know the top tactics for getting links out there in the right places. It’s done through blog posts and news articles mainly, and the aim of the game here is consistency. Businesses need to keep this up or risk dropping down the search rankings again.

Online casinos will often look to their competitors and observe what has brought them success. This is something that can work for any industry, so if you notice that one of your rivals is always the first in the search results, you need to find out why. Examine their site in detail and see what aspects they are doing right that you need to improve on.

It’s obvious that the best online casinos in the industry put a lot of effort into constantly maintaining their SEO practices. This is one of the best places for businesses that want to improve their SEO to look for inspiration.