The number of mobile users is increasing, and it is surpassing the number of computer users by the day. This left companies no choice but to start shifting to smaller screens to target and captivate customers. Brands have established new operations to employ both a mobile-friendly website and a dedicated app while other companies have opted for either one or the other.
Studies have shown that users prefer mobile apps more than mobile websites and there are many valid reasons for that. Let’s get into the top 5 reasons why mobile apps are better than websites.
When it comes to daily usage, mobile apps are the greatest solution. Users can use an application to set preferences, create accounts, and keep track of important information. A mobile application is a far better alternative for targeting an audience and hence establishing marketing campaigns for distinct groups of users from a business standpoint.
Mobile specific features
The camera, contact list, phone calls, and other features are all accessible via the mobile app. It will make the user experience more engaging and enjoyable. Furthermore, it reduces the amount of work required by users. Device features can significantly reduce the time it takes for users to complete a task in your app and potentially increase conversions. For example, when betting online using your favourite betting apps in Australia, live features are readily available on your phone, making it easier to bet on apps than on websites. Betting on apps has also increased in Australia due to the fact that since the Australian Government passed the Interactive Gambling Act in 2001, bookmakers aren’t allowed to accept live bets on their websites.
The ability to send notifications to users who have the app installed on their system is a built-in feature of mobile apps. As a result, brands will be able to deliver messages directly to users. One of the main reasons why many businesses want to have a mobile app in the first place is the ability to send notifications. Retail companies use push notifications to their advantage when they want to highlight a sale or a new launch. Travel companies also use push notifications when they’re advertising different flights and sale prices for specific journeys.
No connectivity issues
Another notable advantage of using mobile apps is the ability to utilise them while offline. Because the apps are installed on a mobile device, they will continue to provide material and functions even if the device is not connected to the internet. The app saves the data locally and then uploads it whenever a connection is established.
A user-friendly experience
Mobile apps are more popular than websites since they are more user-friendly. Mobile apps provide a better user experience, load material more quickly, and are simple to use. Apps allow users to execute tasks more efficiently by using gestures. Unlike the webpage, it is incredibly simple to navigate.
Hiring a specialised mobile app developer is a cost-effective method to achieve well-designed apps that have the potential to increase your sales!