Almost everybody has a smartphone these days. And every smartphone owner has plenty of apps on their devices that help them perform everyday tasks from photo editing to route planning and much more. But people also love to use the apps for shopping. So businesses that focus on app marketing as much as website promotion have a clear advantage over competitors. Whether you’ve opened a local coffee shop or run an online website with games like Book of Ra, an app gives your audience a convenient place to purchase your products. Big brands like KFC and Puma have already caught up with the trend and reaping the benefits. Now it’s your turn. Or are you still hesitating? Then check out this list of top 7 reasons why your business needs a mobile app in 2021.
Offer Your Customers a Chance to Make Quick Purchases
There’s no faster way to buy something online than via a mobile app. The purchase process is even easier than on a website. As long as you have easy navigation and a dynamic interface in your app, the customer can complete the purchase without much effort. Plus, if your app has an integrated payment system like PayPal, clients don’t even need to put down their credit card information to buy something. And what’s the result of a seamless checkout process? It’s making more sales while keeping the customer support costs low. Everyone would benefit from that.
Mobile applications should first and foremost benefit the customers. If you build an app with the best possible customer experience in mind, you’ll gain their trust and loyalty. So take the user-friendliness of your checkout process even further and add extensive personalization to it. Let your designers build an app that remembers a specific customer’s preferences at every step of their journey. That way, your fans can not wait to open up your app again and buy something.
Remind Users About Yourself
A small business competing with other local companies and big brands can benefit a lot from being in front of their audience’s eyes the whole time. It reminds your fans about you and your products 24/7 and gives them a quick way to make purchases. Once someone has downloaded the app, it stays in their smartphone. Even when the users don’t open your app, they still see its logo on the screen every time they check their email, the clock, or something else. And get this: the human brain is programmed to record unconsciously everything it sees. So your logo can very well be the first thing that comes to your prospects’ minds when they need products similar to yours.
Keep Your Products and Services at Display
Who wouldn’t like to browse new products of a brand they love? So give your customers the option to do that with a native mobile app they access without typing anything on the search bar. The app becomes like a shop window your fans can browse during day and night where all the products and services are gathered conveniently at one spot. And here’s the thing: if it’s not your app people are browsing, they’ll turn to your competitors. Because look, the mobile app industry growth was projected to reach over $400 billion in the next five years. So chances are your competitors already have an app. Don’t lag from your rivals and give your customers the enjoyable experience of opening up your app for some leisure time window shopping. It will boost your sales and generate quality leads you can turn into clients later.
Make More Sales
The more involved people are with your brand, the more likely they will buy from you. And the cool thing with an app is that the people who download it are already interested in your products. They know your brand well, and there’s no need to remind them who you are and what you do. They’re already pretty invested in you. So you can target them directly with sales ads and eye-catching discount offers. And as we mentioned before, personalized offers are the way to your customers’ hearts. People don’t want to have thousands of apps on their smartphones. What they’re really looking for is the one and only app that spoils them with preferred choices and custom offers.
Communicate With Your Customers Directly
A mobile app builder enables you to integrate a plethora of different tools into your apps. An online casino PayPal app has a PayPal button, and the IKEA app allows you to use your mobile camera to fit furniture to your rooms, etc. But in terms of marketing, the best app tools for your business are help desks, booking forms, news, etc. These communication channels enable you to stay in touch with your customers to bring them your latest news and offers. And don’t forget to build direct push notifications into your app. Every time a new product comes out, your customers will get a text about the event. If you think it’s pushy, don’t. As long as people love your products (and if they downloaded your app, you’ve got that covered), they won’t mind hearing from you. What’s more, if you include an In-App messaging feature in your app, your loyal fans can chat with you and ask about the latest updates. Sure, it might take some extra resources (hire someone to answer your customers’ questions or develop a chatbot), but effective two-way communication leads to more sales in the future.
Better Customer Service Leads to More Loyalty
Whether you’ve built an application for your local spa or a global eCommerce business, your customers will appreciate being able to contact you quickly and reliably via the app. Everybody leads a busy life, and they’ll love you for allowing them to solve any issues on the run. Plus, let’s not forget about personalization. When customers are using the app, their behavior, interests, and choices get recorded by the app, and their behavior becomes the basis of how they’ll get served. For example, some people require extensive information about the product before making a purchase. Others don’t care about the details and have already made up their mind about what they want when they open your app. Your application can show the first customer additional pages about the product while keeping it short and simple for the second customer. Another situation is when an app sends out offers for new products. Based on what the customer has bought before, the app can select what to promote to a specific person. That kind of personal communication builds a solid connection with your clients making them more loyal to your brand.
Another thing is everything concerning to pick-ups and deliveries. An app gives your clients a chance to track the package and receive it without any delays. And guess what? The trouble-free deliveries will make them happy to buy more from you and recommend your products and services to their family and friends. Word-to-mouth marketing is still super effective in 2021, and an app that adds convenience to people’s lives will make your brand name spread like wildfire.
Mobile App Gives You Valuable Analytics
Analyzing data about customer behavior enables you to make better marketing decisions. And having a mobile app on your customers’ phones makes collecting data super easy. You can track which content gets the most engagement, which products sell the best, and what people download. Once you’ve got all the precious information, you can use it to improve your products and make them more customer-oriented. For example, if you’ve got a restaurant that offers home delivery, an app gives you precise data about which meals people desire and at which times. If you notice, for example, that your burgers do very well after 6 pm on Saturdays, you might want to prepare your kitchen with extra patties and buns. Or maybe you notice that your “how to do X and Y” posts get a much higher engagement than other articles. You can then focus on writing your following articles more akin to your popular posts. And what if people get tired of them? Don’t worry. You can see the lost interest immediately via your app’s statistics and adjust the content accordingly.
The mobile app industry is booming. And it’s your turn to get in on it. Building an app for your business gives you a direct communication channel with your audience, reminds them about your brand, enables you to make additional sales, and much more. It may seem costly and time-consuming to build an app as the average price is $70,000, and it takes about six months. But the result will be worth it. So put a big chunk of your marketing budget this year into developing an app. It can easily make the next year your best so far!
Are you thinking of building a mobile app for your business this year? Share your opinion about the benefits of having a mobile app in the comments.