Fifteen years ago, the brainchild of Tobias Lutke, Daniel Weinand, and Scott Lake changed the way people looked at doing business online. With incredible facilities like customer engagement tools, marketing, payments, and shipping to facilitate business, we are no wonder how to do SEO for Shopify Store in this day and age.
Today the world knows Shopify for its incredible e-commerce platform and outstanding retail point-of-sale systems. Shopify makes it extremely easy for businesses to establish their brands and sell online.
According to a recent study by Acquire Convert, Shopify enjoys nearly a 20% market share in the e-commerce platform market around the planet. Furthermore, over 100 free and paid-for Shopify themes and affordable plans start at just $29 per month.
Moreover, by 2021 global e-commerce is forecasted to reach $4.97 trillion, with 57% of shoppers making purchases from overseas retailers. In 2019, there were 1.92 billion global digital buyers with e-commerce sales accounting for 13.7% of retail sales worldwide.
In light of this information, let’s take a quick look at some of the ways you can perform SEO for the Shopify Store in 2021.
Add Product Articles to Improve SEO for Shopify Store
If you offer users tremendous informational content, then the chances are that Google will rank that page and at times even higher or close to transactional pages. So if you are looking for Shopify SEO tips, your first take is to make sure you don’t delete informational content or remove it from your store.
In fact, Moz itself, in its Shopify SEO Guide, informs that excluding a blog from your store can result in missing out on a huge opportunity to promote your business further.
Therefore, if you want to perform Shopify SEO optimization, the best approach is to create informational content or articles that focus on your products.
Through them, you can offer independent reading materials as well as enable guided and shared reading for your visitors to spark further interest in them. Plus, it’s a great method of keeping them hooked and opens up further chances for interactions with them.
Boost Ranking with Structure Data
When it comes to structured data, one simply cannot argue. Why not? Developers at Google themselves offer you various guides through which you can incorporate structured data on your website, which in this case is an online store.
Using structure data, you can utilize a standardized format to provide information about your page and classify the page content. This can be one of the most valuable Shopify SEO tips that you can get. It not only makes it easier for Google to understand what your page/website is about but it can also augment your chances to appear in SERPs (search engine result pages).
Any Shopify SEO guide can tell you that implementing structured data can help search engines deliver rich snippets of your pages in SERPs. So if you are interested in enhancing SEO for Shopify Store, this is the right way to go about it.
Create Informational Blogs on Keywords
While Product Articles can solely focus on the inventory you have to offer, you can take your game to the next level and start by maintaining an informational blog that uses your top keywords.
One simply cannot disregard the use of keywords to this day, and when it comes to SEO for Shopify store, they can play a huge role in directing online traffic to your store.
Not only your blog serves as a basic tool to promulgate the image of your business, but it also offers you a great opportunity to have one of your most popular blogs get ranked on SERPs. With blogs, you also get a great opportunity to target your most wanted keywords and use them to your heart’s content.
Develop and Submit Your Sitemap
Sitemaps serve as the Marauder’s Map of your website and make navigating through your online store extremely convenient. People often tend to get confused, and some of us lose our way when we are surfing online.
This is where a sitemap can save an incredible amount of time and inconveniences an online visitor might experience when visiting your store for the first time. Plus, sitemaps are great for web crawlers since they can help get your landing pages indexed.
So if you have Shopify SEO optimization in your head, then simply develop and submit a sitemap for your online store, and it will do wonders for your business.
SEO for Shopify store gets even more convenient and easy to achieve once you have a sitemap ready as it helps you with canonical URLs and improves website planning and forward-thinking development.
Eliminate Pointless Apps
Another way to heighten SEO for Shopify store is to remove unnecessary apps from your online store. Just like WordPress, websites are accompanied by a heap load of plugins.
Similarly, you will find numerous Shopify apps running on your online store. These apps inject an additional code onto your site that can cause your online store to slow down.
A large number of apps, therefore, running on your site is never a good idea. You don’t want your users to feel bothered.
Image Optimization Helps SEO for Shopify Store
Who can deny that maestros and virtuosos of SEO have been using Image SEO for quite some time now? Your online store, along with the majority of others, serves as a visual splendor to showcase your products and items for sale in their full glory.
Hence to deliver that eye-candy experience, you need to upload high-resolution images that deliver an exquisite feel and look for your inventory.
However, we all know that high-quality images and visual elements can make a website slower as media content takes a longer time to load. This is where proper Image SEO can help you optimize your images, allowing them to decrease their file size and maintain their visual prowess and high-quality look.
Optimize Landing Pages
Ask anyone how to do SEO for Shopify store, and the first thing they will refer you to do is to optimize your landing pages.
Optimizing landing pages, in short, refers to enhancing each element on your page to increase conversions. At Crowd Writer UK all landing pages are comprehensively optimized to maximize returns on investment. Here are some best practices to follow:
- Use a heat map to identify where people are clicking.
- Track online store visitor behavior such as scroll maps to observe scrolling activity.
- Align marketing effort or the offer with your customer’s specific goal.
- Implement elegant themes that empower customers.
- Use the Above-the-Fold technique to dish out the most important information first.
- Scarcity and FOMO (Fear of Missing Out) also work wonders.
- Master the placement and utilization of your CTAs (Call to Actions).
- Add testimonials and user reviews to cement credibility and trust.
- Perform A/B testing to find out the best combination for your landing pages.
Remove Duplicate URLs
Duplicate URLs can be a nuisance to deal with and can make your SEO suffer. Here are some of the best tools you can use to find and remove duplicate URLs on your online store and, by doing so, can improve SEO for Shopify store.
- Dupli Checker
- Hive Digital
- SEO Review Tools
Setup Recommended Tools
There are various tried and tested tools that you should consider using to amplify your online store’s SEO, such as:
- Google Analytics
- Google Search Console
- Google Keyword Planner
- Google Trends
- Ahref’s Webmaster Tools, SEO Toolbar, and Backlink Checker
Utilize Keywords to Perform SEO for Shopify Store
While keywords have played an important role since the earliest phases of SEO, some might consider them pointless today. However, they can be any more misunderstood. Keywords to this day and age are incredibly powerful and are here to stay.
Not using them properly is a loss to any online business and their SEO cause. While keyword stuffing is indeed a Black Hat Practice, there are still numerous ways that you can utilize keywords using White Hat Practices.
Shopify is undoubtedly a force to be reckoned with, and the company has been reported to have more than 1 million businesses in around 175 countries using its platform. As of 2021, more than 3.6 million online stores run on Shopify, with a total gross merchandise volume exceeding $61 billion back in 2019. Just by market capitalization alone, Shopify exceeds all publicly traded Canadian companies.
Hence, it makes all the more sense as to why one should perform SEO for their Shopify stores. I hope this post was able to provide you with some meaningful insights as to how you can use SEO to improve your store’s performance further online. Cheers, and all the best for your future endeavors.