So, you’ve decided to create a blog. After making sure that you’ve written high-quality and relevant content, you’re now faced with the crucial task of promoting it. But you don’t know where to start.
Getting the public to notice your blog regularly is a challenging task. With millions of content vying for users’ attention these days, strong digital marketing and search engine optimization (SEO) skills are a must.
If you’d like to discover how to subtly sell and market your blog, here’s a rundown of the things needed to promote and make sure your content stands out to become prominent in the digital space.
Learn SEO Skills
Industry estimates reveal that at least 80% of the buyers’ journey starts with an online search. This means, for your blog to get noticed, you have to learn basic SEO skills to increase your page’s search ranking.
Getting familiar with the different SEO ranking tools such as link-building, creating high-quality and relevant content are just some of the skills needed for success. Link-building is one of the most crucial SEO skills you have to possess to make your content more visible.
Share Your Blog On Social Media
According to backlinko.com, there are almost 4 billion social media users around the world. Additionally, each person has an average of 8 social media accounts, which means tapping social media channels can be a great way to raise awareness about your blog.
Sharing your blog content over your social media account is a surefire way to increase traffic to your site. Make sure you work on your social media presence first before engaging in this method.
More than sharing your blog, you can also share a link to your blog content on your accounts. Tag your network of friends and make sure you post at a time when your community is active or online.
Attach all of your social media paths on your blog page or site so your users can explore all your content in one location.
Repurpose Your Content
Apart from posting high-quality, relevant, and evergreen content, one of the ways to effectively market your blog is to repurpose it. Content repurposing refers to a method in which a blog is converted into other forms of content such as white paper, video, or infographics.
Experts say content repurposing can significantly increase your blog traffic and promote reader engagement, thus, upping your rankings.
Explore Other Digital Channels
Besides social media, there are numerous sites you can use to promote your blog further. Create an account with My Trending Stories and upload your blog content for others to read, share, comment, and react.
With at least 44% of Americans listening to podcasts, a digital audio file that’s available online and can be downloaded to an electronic device, you’d never be wrong to use your audio platform to promote your blog. Podcasts have a wide range of niches and are highly accessible so your reach could be endless. Starting a podcast is easy with Libsyn’s helpful guide on podcast hosting for beginners and experts.
Besides sites such as My Trending Stories and podcasts, build your authority by answering questions in Q&A platforms. Make sure your answer is highly relevant and valuable, and avoid sounding as though you’re selling a pitch.
Collaborate With Influencers
When starting your blog, you’ll need to do what’s known as ‘piggybacking.’ This method involves partnering with an established blogger or social media influencer to build a support system of your own. Bloggers and influencers with a strong foundation have millions of followers or subscribers. Because most of the uphill climb of getting eyes on their page has already been done, with the right strategy, starting a rapport with these individuals could make them an effective tool for marketing and promotion for your blog.
To start this practice, follow or subscribe the person or brand you’d like to collaborate with. Be active; send comments, react to posts, and interact with other followers. Once an online relationship is established between you and the influencer, write an outreach e-mail and pitch your offer. Although you may face countless rejections, be relentless. If at first, you don’t succeed, try, try again.
Apart from proposing a collaboration, you could also suggest writing as a guest on a famous blogger’s website. Start this method just as if you were attempting to collaborate. Reach out to the influencer by e-mail, and mention all your strengths.
Mention your ability to write impeccable content to encourage further collaboration in the future. And of course, don’t forget to create a backlink that redirects the readers to your blog site. You’ll likely get a more favorable response from an influencer through this partnership.
Integrate a Compelling Call-to-Action (CTA) On Your Blog
Start building your readers by creating an engaging CTA on your blog. A compelling CTA helps generate leads not only to your content but to other companies that align with yours, too. Offer free e-books or unique content for subscribers to convince potential customers to sign up.
You can use analytic tools to understand the type of blog topics that appeal to your readers or what they read and consume.
Blog promotion takes time, and choosing the right strategy that applies to you and your target audience is no easy task. No matter how relevant your content is, it won’t reach the masses unless it’s highly visible online. When executed properly, the methods discussed in this article can help you achieve blog success in due time.
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