The Soft2Bet Story: From 2016 Launch to Global Awards

Soft2Bet is a global iGaming technology company that has grown rapidly since its launch in 2016. Known for providing innovative products, Soft2Bet tech solutions, and turnkey services for online gaming and sports betting operators, it has become one of the most recognised names in the industry.This article takes a full look at Soft2Bet’s history, products, brands, and achievements so you have a complete understanding of the company.

How Soft2Bet Started

Soft2Bet was founded in 2016 by Uri Poliavich with a clear aim: to transform the iGaming sector by introducing next-generation technology and player experiences. From the start, the company focused on innovation, regulatory compliance, and creating tailored gaming solutions for different markets.

Within a few years, Soft2Bet developed its flagship platform, the Motivational Engineering Gaming Application (MEGA), which became one of the company’s most important products.

Soft2Bet’s Headquarters and Team

The company is headquartered in Malta and has over 100 employees. This team includes software developers, compliance specialists, marketing experts, and operations staff. Soft2Bet’s structure allows it to manage both its B2B and B2C services efficiently.

Licenses and Market Availability

Soft2Bet holds 19 licences across 10 regulated jurisdictions, showing its commitment to operating within strict legal standards. It has approvals in countries and regions such as:

• Denmark
• Ontario (Canada)
• Romania
• Sweden

The company is also working to expand into new markets, including the United States, with a planned launch in New Jersey.

The MEGA Gamification Platform

One of the most important developments in Soft2Bet’s history came in 2023 with the launch of the MEGA platform. This platform focuses on gamification to keep players engaged and improve retention.

Key features of MEGA

• Customisable rewards and bonuses
• Advanced player segmentation
• Intelligent bonus triggers
• Integration with both casinos and sportsbooks

Proven results of MEGA

• 4x increase in player screen time
• 65% rise in Net Gaming Revenue (NGR)
• 50% increase in deposit amounts
• 45% growth in Average Revenue Per User (ARPU)

These numbers show the direct business benefits of using MEGA, making it one of the most successful gamification systems in iGaming.

Soft2Bet’s B2C Brands

Soft2Bet operates several online gaming brands, each targeting specific markets with localised content and unique designs. These include:

1. Betinia – Available in Denmark and Sweden
2. Campobet – Available in Denmark and Sweden
3. Tooniebet – Available in Ontario, Canada
4. Quickcasino – Available in Sweden
5. Don. ro – Available in Romania

Each brand offers local language support, market-specific payment options, and a mix of casino games and sports betting.

B2B Solutions for iGaming Operators

In addition to running its own brands, Soft2Bet provides B2B services to other gaming companies. These services include:

• Fully customisable platform development
• Casino integration with thousands of games
• Sportsbook integration for betting operators
• Managed services such as customer support and compliance
• Payment integration with over 220 methods

This flexibility allows operators to enter new markets quickly while meeting local regulations.

Soft2Bet Invest – Supporting Innovation

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund for the iGaming and casual gaming sectors. The goal is to help startups and growing companies by providing:

• Financial investment
• Technical support
• Business mentoring

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.

Responsible Gaming Commitment

Soft2Bet places a strong focus on responsible gaming. The company has dedicated teams for:

• Fraud detection
• Compliance monitoring
• Player protection

These teams ensure that all gaming activities follow the rules of each jurisdiction. Soft2Bet also applies extra measures beyond the legal requirements to keep gaming safe and fair.

Unique Features of Soft2Bet

Some of the key factors that make Soft2Bet stand out in the iGaming market include:

• Customisable gamification with city-building and collectible features
• Flexible integration options for operators
• Extensive gaming portfolio with over 12,500 games and 1 million live events each year
• Global accessibility with support for 20+ languages and 220+ payment methods

Awards and Recognition

Soft2Bet has won multiple industry awards, proving its leadership in innovation and operational excellence.

Notable awards include:

• 2025 Global Gaming Awards EMEA
  • Executive of the Year (Uri Poliavich)
  • Platform Provider of the Year
  • Product Launch of the Year (MEGA)
• iGaming Sword Award 2023 – Turnkey Supplier of the Year

These awards confirm the company’s strong position in the competitive iGaming market.

Final Thoughts

From its 2016 launch to becoming a multiple award-winning company, Soft2Bet has shown consistent growth, innovation, and commitment to regulated and responsible gaming. With the MEGA platform, strong B2C brands, and comprehensive B2B solutions, the company continues to lead the way in online gaming technology. Its plans for expansion into more markets, including the U.S., suggest that Soft2Bet will remain a major influence in the iGaming industry for years to come.