The Fundamentals of Transit Advertising
There are many different forms of advertising and marketing that are effective in today’s day and age. While the virtual and digital landscape makes an excellent environment for digital marketing, there are still very powerful traditional forms of marketing. Transit marketing is just one example. Transit marketing targets a wide range of audiences and consumers because of how it’s designed and implemented. Transit advertising makes use of the public spaces associated with and involved in transit commuting. These advertisements are usually fixed at eye level and appear where there are major groups of consumers already gathering.
Transit advertising may be an older form of marketing and advertising but it still proves plenty effective in today’s competitive and digital landscape.
Where Transit Advertising Began
Transit advertising has a long and colorful history behind it. Starting as far back as the days of horse-drawn carriages, original transit ads were also broadcast on railway stations. Since then, though, transit advertising has evolved significantly. Previous forms of transit advertising were simple and even straightforward. Ads today, on the other hand, make use of several other newer technologies.
Some modern-day transit ads make use of interactive technologies or are even 3D. This just goes to show that even in the age-old world of transit advertising, modern technology plays a major role.
The best advertisements, no matter what industry or what medium, however, tell a story. This is extremely important to remember when designing and implementing transit advertisements into an overall marketing strategy. By telling a story with your ads you have a better chance of connecting with the target audience. This is vital when attempting to design an impactful marketing campaign that drives consumer behavior.
What is Transit Advertising
Transit advertising is a type of OOH. OOH, or out-of-home marketing is a very important aspect of any organization’s marketing plan. An OOH campaign is meant to capture the attention of a wide variety of consumers in a general audience base. Since transit advertising takes place through the vehicle of public transportation, it is typically designed with a broader audience in mind than other forms of modern marketing.
Transit advertising has a lot of different faces, methods, and models behind it. Ultimately transit advertising refers to any advertisement that appears on a form of transportation. A popular place for transit advertisements to appear are in subway stations and on the commuter cars themselves. An OOH marketing strategy that includes a branch of transit advertising can help an organization with brand exposure to a much wider target audience.
One of the main principles behind transit advertising is that there is power in numbers.
The Different Types of Transit Advertising
Like with any type of marketing format, there are a wide variety of transit advertising methods from which an organization can choose. Because transit advertising in itself is such a broad category, it can be helpful to break it down further. For example, there is bus transit advertising wherein the ads are stretched across the length of the bus, and there is also train transit advertising. Further, though, there is subway station transit advertising, airport advertising, car, and taxi wrapping too.
All of these different transit advertising methods and techniques come with their own nuances that make them unique. Bus advertising, for example, is extremely popular in dense metropolitan areas. Even consumers who don’t regularly take the bus interact with a bus almost every single day. By putting your advertisement on the side of a bus, you’re more likely to gain the attention of a consumer already interested in your product.
Subway media is another super popular way that transit advertising remains relevant in the modern marketing landscape. Many individuals still rely on the power of commuter rails and subways. Your brand can reach a massive audience by advertising in the spaces consumers use every day.
Transit Advertising in the Grand Scheme
Transit advertising is no doubt an important part of the modern marketing landscape. A landscape that is mainly dominated by digital marketing, digital media, content, and technology. Transit advertising, however, is still extremely effective at mass brand exposure.
Transit advertising is the perfect marketing technique to connect your brand with just about as many consumers as possible. If you’re looking for an addition to your marketing strategy that isn’t about a specific target audience, transit marketing could be the effective bulk-marketing strategy you need.
It isn’t always easy to decide what the best path forward is. This is especially the case in the world of modern-day marketing. With so many options available to companies, designing a comprehensive, effective, and impactful marketing strategy can be difficult. Making sure to include an aspect of OOH marketing in your strategy, however, can bring your brand directly to the people. Whether this is through transit marketing or some other form of out-of-home marketing, make sure to include it in your overall strategy to reach as many consumers as possible.