Did you know that around 45% of businesses fail during their first five years of being in business? Thanks to technology, there are so many ways to market a brand, but you might be spinning your wheels trying to figure out how to increase the effectiveness of your own brand awareness strategy.
We have put together this guide to share common brand marketing problems that businesses are making so that you can avoid making the same mistakes. Read on to learn some common brand awareness problems along with their solutions.
If you choose to not include brand awareness in your marketing strategies, you are almost killing your business before it even starts. Think about this – if no knows that you exist, how do they know to buy from your store?
This is where brand awareness comes in. Using modern ways of communicating such as social media will allow you to spread the word that you are even on the map. Take the time to set up accounts on a few social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Just don’t forget that being on social media means that you need to be social, so take the time to connect and interact with others. The more time you take to interact with your audience and following, the more personal your brand is going to be to them.
This interaction will also make your brand come across as a brand with an actual human being behind it. The better you make people feel via interacting with them online, the more memorable you will become. After all, people don’t always remember what you said to them, but they will always remember how you made them feel.
Not Having an Engaged Audience
Another common mistake that people do when it comes to their content marketing strategy is to not get people to engage with the content being shared. Although people might see what you’re posting, maybe you’re not making the content interactive enough.
Sometimes you might simply need to make your CTA (call to action) a little clearer to help promote interaction among your audience and followers. A few ways to create engagement is to host a contest, post a fun survey, post a quiz, share an infographic, etc.
The key is to share something that requires people to interact. You can also ask your following to download an item or tag you on certain pictures or videos they post, etc.
Targeting the Wrong Audience
If you are targeting the wrong audience, then the people that are seeing your content and are being exposed to your brand are not going to make a purchase because they are not interested in what you have to offer. Take an honest look at your current content to see if you are sharing something that is turning away your target audience.
Maybe you need to tweak some wording or offer certain things to attract the right people. Take the time to really research the audience you want to reach to discover what their pain points are, their dislikes, and their likes.
When you are aware of things such as their pain point, you can speak to them from the perspective of what you can offer to make these “pains” go away.
Not Getting in Front of People
What is the point of having a website full of products and services if no one is seeing it? Even though you might be discouraged because of all the time and energy you invested into your website, do not throw in your towel quickly.
First, keep in mind that just because you filled up your website with content, it does not mean that people know about it. One way to get in front of people is to work on your SEO strategy.
SEO is a long term commitment that takes patience. In the end, SEO works in your favor because once the search engines are aware that your website exists, they will recommend it to people searching for what you have to offer.
When people are searching on websites like Google, you want to appear on the first page because the average person does not look beyond that first page of results that Google gives them. There are a few factors that affect SEO rankings such as meta descriptions, keywords, image text, titles, etc.
If you are not familiar with SEO, it is a good idea to enlist the help of an SEO professional. They can do an audit on your website and give you their expert opinion on putting together the best SEO strategy for your niche and content.
Another way to get the word out about your website is by writing posts for other websites and include links that go back to your website. These links that go back to your site show search engines such as Google that other sites are recommending you. This helps you build authority and become a trusted go-to source for what you have to offer.
For example, you can post informative content where you offer advice and tips on sites with leadership articles and news.
If your brand does not have a personality, it’s almost like a lifeless business. Take the time to create a mascot or hire a face to represent your brand. Think of businesses that have done this, like Flo from Progressive, the Target dog mascot, the Monopoly man, Mario, etc.
You can also opt to make yourself the face of your brand by putting yourself out there via videos and pictures.
Ready to Level Up Your Brand Awareness Strategy?
Now that you have learned, the top mistakes businesses make in their brand awareness strategy, you can stay far away from any of these. If you are guilty of making any of these mistakes, then now is the time to turn things around and improve your branding.
Remember, without brand awareness, even your best marketing efforts won’t convert into sales.
If this blog post came in handy, please continue browsing our business section to catch our latest tips and tricks.
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