If you’ve been following the same search engine optimization (SEO) strategy for years and it doesn’t seem to be working, there could be a problem. You see, search engines are constantly changing their algorithms to provide better results for users. This means that your old strategies won’t work forever.
If you want your website to attract more organic traffic and improve search rankings, then it’s time for an overhaul of your current SEO strategy. Before you do an overhaul, there are signs your SEO strategy isn’t working. Here are five signs that indicate it might be time for an update of your SEO strategy:
Website Organic Traffic Isn’t Increasing
One of the easiest ways to identify that your SEO strategy might need adjusting is to look at your organic traffic. If you’re not seeing an increase in the number of people finding and visiting your website organically, it may be time for a change. You can tell if this is happening by checking analytics tools.
Forecasting your organic traffic is the best way to ensure that you’re keeping up with the growth of your business. As a company, it’s essential to set goals and track progress to know how well you’re doing.
Here is how to forecast organic traffic:
- Keep Track Of Your Analytics: You can use an analytics tool to see what keywords people use to find your site and then optimize your content and site structure around those keywords.
- Use Keyword Tools: You can use keyword tools to find new keywords relevant to your industry, then target them with relevant content on your site (and in blog posts).
- Use Trends Tool: You can use trends tools to see which topics are trending high on search engines at any given time. This will help you see what terms people are searching for most often right now, so you can target them with relevant content.
You want to see a steady increase over time. Something needs fixing if there’s no movement at all, or if things are moving down instead of up. Thus, decreasing organic traffic is a thing to address.
Search Engine Rankings Are Falling
If your website displays a lower ranking than it used to, you may need to make changes to see an improvement. Now is the time to begin if you’re not tracking your search engine rankings.
You should be able to track these with a simple analytics report or marketing software, allowing you to see where people are coming from when they land on your site. If there has been a decrease in traffic from one of these sources (like organic search), there might be something wrong with how your SEO strategy works, or it may not work.
Your Website Isn’t Mobile-Friendly
It’s no secret that search engines have a mobile-first index. What does this mean? Essentially, search engines will prioritize mobile-friendly pages in search results. That being said, if your website isn’t mobile-friendly, it may not rank as highly for keywords or terms associated with your business.
Mobile web tracking is essential because it allows tracking user interactions with your website. You can use this information to improve the experience of your users on mobile devices, which will help you increase conversions and sales. Thus, your website has to be mobile-friendly for your SEO strategy to be considered top-notch.
Conversions Are Low
Conversions are a crucial metric for measuring the success of your SEO strategy. They should be measured in sales, leads, or other key metrics. It’s also important to look at conversions over time to see if they increase or decrease.
If you notice that your conversions are decreasing after implementing SEO strategies, it might be time to reevaluate what you’re doing. It would help if you made changes accordingly. A promising sign that your SEO strategy isn’t working is when conversions reduce.
Keyword Rankings Are Dropping
Keyword rankings are a good place to start when determining whether your SEO strategy is working. If your keyword rankings are falling, it’s usually not a good sign, and while other factors can affect this metric (like changes in a search engine’s algorithm), it’s worth paying attention if you see any drops.
Use a keyword tool to check whether your keywords have been affected by recent updates. Once you’ve signed up for an account and entered in some information about yourself and the sites you want to investigate, the keyword ranking tools will provide instant results on where each of those pages ranks in search engine results pages (SERPs). If there were no significant updates recently or none of your top-ranking pages have dropped significantly since then, then chances are that something else may be happening with them.
What To Do About A Poor SEO Strategy
When trying to improve your SEO strategy, the first thing to do is to look at your site from a user perspective. You must ensure it is optimized for them. You want users to have a great experience on your site and find what they need quickly, so you can’t just focus on keywords and rankings; you have to consider how users will interact with your website once they’ve found it through search engines.
In addition, you need to know what works for other people to figure out how to improve your SEO strategy. Look at their keywords, see what they’re doing well, and then do those things. This means you’re analyzing your competitors’ tactics.
You can also use keyword tools to help find where people are searching for information related to your business, which will help determine how to improve your SEO strategy. Just make sure not to overdo it. You don’t want search engines thinking you’re spamming them with keyword stuffing or other harmful practices.
Finally, having too many pages on your site with similar titles and descriptions can lead to problems with indexing and ranking in search engines. To ensure your site structure is good, use a tool to crawl through the uniform resource locator (URL) structure of your entire website. You’ll want to look at how many pages have similar titles and descriptions (or meta descriptions) and how many internal links are pointing back toward these pages from other parts of the site. This helps them rank well.
So, if you’re experiencing any of these signs, it might be time to look at your SEO strategy again. The tips above can help you better understand what’s going on and how you can fix the issue. Try to understand the problems and proffer the appropriate solutions.