SEO is one of the most perennial aspects of digital marketing. You must have come across this term at least once if you are into digital marketing. SEO boosts the presence of your website on Google searches and helps in rankings. But have you ever wondered what is an SEO audit? If this isn’t familiar to you, then you have come to the right place. We will be discussing SEO audits in this comprehension and how much they will typically cost. Let us start with the concept of SEO Audit.
A brief about SEO Audit
SEO Audit is the first step to create an implementation plan to give your website results to relish. The audit tends to identify the foundational issues that affect organic search performance. A good audit helps you in catching the following problems on your website,
- Technical flaws
- Website structure
- User experience
- Potential off-site
- Content gaps and opportunities
- Competitive marketplace insights
People think that SEO audit should be done only once, but the truth is, it should be done regularly. It is just like a health check for your website that should take place time-to-time.
The difference between SEO Audit and SEO Audit tool
The goal of the two is the same i.e.- to assess your company’s SEO strategy. They may operate differently but possess the same target moving forward.
An SEO audit tool is smart as it automatically audits a page on your website. The only thing you have to do here is, enter your URL. Once you entered the URL, the tool generates a report that highlights the strength and weaknesses of a webpage. Most of these reports also include recommendations on how to improve the webpage’s SEO.
Meanwhile, a professional SEO audit focuses on in-depth, customized assessments of your entire website with the help of a full-fledged team of digital marketers.- This is a reason why many businesses use SEO audit tools before purchasing an SEO audit.
What’s included in the SEO audit?
So basically, SEO Audits comprises of 5 things,
- Technical audit
- Content audit
- Competitive audit
- Link Audit
- Social Audit
The technical audit is standard, as it makes an assessment of the whole website from the technical point of view. The audit involves searching for duplicate content on your site or broken links that direct a user to the 404 error page.
The content audit focuses on examining the content of your website that can range from service pages to blog posts. It inspects the optimization of your site’s images and title tags and also the keywords.
This audit analyzes your site along with your competitor’s websites. With the SEO report, you get a comparison chart that consists of your site’s strengths and weaknesses. With the help of this chart, you can analyze your website and make it better.
Link audit reviews your site’s link profile and analyzes the quantity and quality of links. Link audit focuses on a particular niche and checks links according to it and how people post.
As the name suggests, a social audit focuses on your site’s social media presence. It keeps a check on various social media handles like Facebook, Twitter, LinkedIn, Instagram, etc., and how many people like, comment, and share your content.
SEO Audit cost
Now, when you know about the constraints of SEO audits, it is important to brief you on the cost of an SEO audit.
An audit isn’t something that can be done in half an hour. You should be patient enough to know what your site is facing and going through, and the cost is based on how much data the auditor has to work on. Mainly, six factors determine SEO audit pricing,
- Website size
- Agency experience
- Audited elements
- Agency size
- Audit implementation
- Turnaround time
Generally, the cost of an audit ranges from $650 to $14,000. An audit should not be rushed as it takes time to expose the root cause of any issues that are affecting your site. Even every single site is different, and each site can take contrasting time for an audit. All-in-all, you have to patient with SEO auditing.
How often should you get an SEO audit?
To optimize your site’s performance, you need to perform audits frequently i.e. annual or bi-annual. However, for eCommerce websites, audits should be performed every quarter.
Companies that manage their SEO in-house don’t need routine audits, as the SEO team is capable of maintaining and optimizing the site. However, audits in a period are always beneficial.
Time to wrap up: Whatever we have mentioned in this comprehension must have made you realize the importance of SEO audit. While you may not need audits frequently, but they are essential to run over a period of time. So do not back out from SEO auditing and consider it as a part of your site’s maintenance.
Author bio: Anshul Sharma, the CEO of Brandburp Digital is one of the pioneers in digital marketing services. He has been a passionate mind who tends to implement various new techniques to stay ahead in the competition. Well-versed with all the technology traits, he always sets a vision of prominence and achieves the same with sheer grit and hard work.