There’s a misconception that TikTok is a children’s social media platform and has very little worth to business owners. This could not be further from the truth. Yes, TikTok does indeed have a very large, younger user base, however, that does not make the platform unsophisticated or otherwise useless. Whether your target audience is a younger female demographic or not, with over 30.8 million daily active users, you’ll have no trouble finding your tribe.
In this article, we’re going to share 6 tips for crushing TikTok and leveraging it to your advantage. Here’s how to get started…
1. Create a business account
First you need to make sure that you are actually using the appropriate account type. You can find more info on the TikTok for Business page and get set up from there.
2. Know your audience
This is true for any digital marketing campaign: know your audience! It’s not enough to simply know their age and gender and rough location; you need as much data as possible. Fortunately, there are some awesome tools at your disposal which can help you identify who your ideal customers are and what kind of content they will most likely respond to positively.
Remember, there’s no good advertising on social media in Singapore if your primary audience has never left the United States, let alone been to Asia. Find your audience and dial-in on them with relevant and highly-targeted content.
3. Analyse the current trends
Next, in order to create meaningful content on TikTok it will help you understand what is currently trending on the platform and what is not – whether it be a content delivery method, a style of video, or a “trending” challenge such as the recent “Hot or Not” composite challenge.
In the same breath, you should also study your competitors to get an idea of what they are currently doing to engage with your audience.
4. Set up and stick to a TikTok posting schedule
To really get the most out of your TikTok you need to be posting quality content at least 3 to 4 times a week. In sticking to a similar schedule you’ll have much more success building an engaged following and ultimately achieving your long-term marketing goals.
Without any kind of plan or schedule, you’ll find it much harder to keep your audience engaged and returning for more.
Think about the appropriate days and times for the highest possible engagement.
5. Have fun!
TikTok is not the place to be all corporate and boring. It is a place where businesses and content creators engage and entertain their audiences with fun, silly, and informational content.
Use humour to connect with your audience and show a more intimate side to your business/industry.
Other interesting ways to engage are to show some behind the scenes videos of you and your employees fooling around in the office (though still getting the job done of course)!
6. Respond to comments and engage
If you want to stand out from your competitors on TikTok, go the extra mile and respond to as many comments as possible. Many businesses still fail to recognise the value of responding to comments from their fans on social media (or simply don’t have the time to commit to it).
Make sure you pick up the slack and engage as often as possible. When your audience feels seen they’ll be more obliged to engage and take part.
In essence, the key to TikTok’s success is creating the right business account, knowing your audience, keeping up-to-date with trends, and then creating and posting content on a strict schedule. Following that, so long as you respond to as many comments as possible and engage with your audience on a personable level, you’ll notice a healthy upward trend in your TikTok conversions.