When you are not friendly with the TikTok platform or have acquired the sense that it is fundamentally an app of lip-syncing video for teenagers, you are not the only one. TikTok is a newly discovered short-term video app, after all. But if you didn’t incorporate TikTok into your marketing strategy, it’s the perfect time to place your marketing strategies on growing social media networks.
Let’s go through the significant tips: TikTok is an app of short-term video content where users are able to film videos for about one minute. The app has above one billion users worldwide who use the platform for around 55 minutes every day. The trending song or music on TikTok will be a peak trending song or music on Spotify also. The app is farther from the lip-sync video terms. Many brands utilize the TikTok platform for their brand marketing strategies (like Guess, Chipotle, Spikeball, Kind, and more.)
You are admiring how to market your podcast on the TikTok platform as a podcaster. If your campaign’s target audience is between 12-30 of age, TikTok stands as the perfect platform for your objectives to grab the enormous number of new young listeners to your podcast. And here are the simple tricks to promote podcast on TikTok.
TikTok and Podcasts
TikTok is a short-term video sharing platform that has a massive audience. So, it is an ideal spot to promote everything, including podcasts. We can say a podcast is a pleasure for the ear. Some useful tips for promoting your podcast on TikTok are advertisements, using the sounds section, making promotional video content, and so on.
How To Promote Podcasts In The TikTok Platform?
Upload Clips From Podcast
To start as a new podcaster on TikTok, you admire what content you need to share on the platform. A perfect spot to begin is by uploading small sound cuts from your recent episodes. But it raises a question: how can I upload audio-based podcast content in a video-based platform?
There are many online tools to convert your podcast’s audio-based content to animated social video content that you can upload on TikTok. The app also helps you resize your content to vertical style quickly (the perfect format for TikTok-sharing of contents). You can merge four 15-seconds video content into a 60-seconds video on TikTok.
Create Quick Trick Contents
Though you pick to post the podcast videos in an animated format, your fans will cherish looking at your face each day. The best way to execute it is by creating a handy video trick relevant to your podcast topic.
Filming a Promotional Video
Many users on TikTok use short-term video content to promote their content, products, services, brands, and more. So, you can also follow this type with your podcast. Probably, promotional videos use trending challenges or hashtags. Pick any challenges and film them and mention them with the branded hashtags. Always, hashtag challenges receive more attention, so, surely, someone will view yours. You can place some texts like “Link in bio,” “Listen to my podcast,” at every end of your challenge. If they like your challenge participation, surely they will visit your profile, read your bio, and click the link. Or they will copy and paste your link in their browser. You will get direct traffic to your fantastic podcast this way.
Make Your Spin on TikTok “Sounds”
TikTok started as a platform for lip-syncing video content, which is still a critical platform section. If you go through the platform’s video contents, you will see that many people use the same sound or musical tracks and make their unique spin on it.
Spins or sounds are distinct to TikTok. Whenever you film a video, you can add the existing sound or add your own from the external music.
The TikTok icon will spin above the ‘Me’ option whenever you start to view a video on TikTok. It shows the sound’s title and the video contents with the respective sound when you click it. It gives a red icon that says, “Use this sound.”
Here’s the list you need to do:
- Record audio of your podcast with 15-60 seconds duration. Ensure that it is handy and funny; if it doesn’t, no one will pay attention. And also make clear it is of high quality.
- Save the file in your storage with an available file name that helps you to remember quickly.
- Login to your TikTok account.
- Click on the ‘+’ icon to record a video.
- Click on the ‘Sounds’ icon. A screen will appear with two tabs, ‘Favorites’ and ‘Discover.’ It also has modern music and songs.
- Click the ‘My Sounds’ icon at the top right corner. It will direct you to the music list in your mobile storage.
- Steer to the podcast recording of 15-60 seconds duration and click on it. It takes you to the video-recording screen.
- Now you can use your music and sounds to create your awesome content and share it with your vast audience.
It is your time to go creative now. Analyze other users’ video content, grasp the idea, and create your unique content that binds up your podcast’s subject.
If a financial planner and a lawyer can draw this away, we trust you can also!
Grab Traffic To Podcast Link
A new update to TikTok? You can attach a link to land on your profile. Now, this feature is in the processing stage, so some TikTok users can connect a link while some can’t. Once this feature goes live to all user profiles on TikTok, it is like the app Instagram in that you can place one link in the platform.
Start the Hashtag Challenge
Hashtag challenges are the remarkable features of the short-term video content platform, TikTok. When you create a TikTok hashtag challenge, you film a video with the hashtag and challenge the users on TikTok to film it in their version with your distinctive branded hashtag. TikTok’s Hashtag challenges are the perfect way to grab more users’ interaction and engagements as well. Also, it helps to increase your podcast’s awareness of TikTok.
Make Use Of Tools
TikTok permits every brand to create distinct short-term video content. Filters, stickers,s and AR lenses can sharpen your video content and grab maximum TikTok likes for your content. TikTok is a visually appealing platform, so using these types of effects in your video content brings you the most eyeballs to your podcast.
Grasp The Distinct Style
TikTok is based on creativity. You need to create your content related to the audience’s wish to succeed on the TikTok platform. And also doesn’t mean you need to create meme-design content or any foolhardy content. Stand with consistency and creativity with your business or brand on TikTok. A significant advantage of TikTok is you no need to capture professional videos or any highly polished videos to share. The only thing you need to execute is to take out your smart mobile phone and start filming.
Advertise On TikTok
If you advertise on TikTok, you can bring your audience to your app page or website and use it to promote your hashtag challenge. The perfect option for promoting the podcast on TikTok is that the platform provides exact targeting, making you achieve the demographic that is probably becoming new audiences.
You can advertise your podcast on TikTok since it is like a business. You can develop a campaign, ad group, and ad with the cost ranges from $50 to $500. TikTok will help you at every step to make this happen. If you successfully processed the campaign’s required criteria, your podcast ad will be displayed on TikTok for people to watch. A link is attached at every end of your podcast ad; people can click that link and land on your podcast page.
These tricks for promoting your podcasts on TikTok will surely hit the targeted audience base and grow your listeners count.