If your perception of TikTok is limited to lip-syncing videos for teenagers, you’re not alone. TikTok, the recent sensation in the realm of short video apps, may seem like a platform primarily for youthful amusement. However, missing out on incorporating TikTok into your marketing plan would be a blunder, considering the platform’s explosive growth and wide user base.
This article will delve into how to harness the power of TikTok to market your podcast effectively. With a daily engagement of around 55 minutes from its billion users worldwide, TikTok offers brands unparalleled access to a vibrant and engaged community. And it’s not just about lip-syncing anymore; brands like Guess, Chipotle, Spikeball, and Kind have all tapped into the platform’s vast potential.
If you’re a podcaster looking to attract listeners aged 12-30, TikTok stands as an ideal platform to grab an enormous number of new young listeners to your podcast. So, let’s uncover some simple yet effective strategies to promote your podcast on TikTok.
TikTok and Podcasts: A Match Made in Digital Heaven
TikTok is a treasure trove for promoters. The platform’s huge audience makes it an ideal spot to promote virtually anything, including podcasts. From utilizing its sounds section to crafting promotional video content, TikTok offers a variety of ways to boost your podcast’s visibility.
Incorporating Podcasts into the TikTok Landscape
1. Upload Podcast Clips to TikTok
Starting on TikTok can be challenging, especially when you’re unsure about the content you need to share. A perfect place to start is by uploading sound snippets from your recent episodes. But how does one upload audio-based podcast content on a video-based platform?
Thankfully, numerous online tools convert your audio content into animated social video content suitable for TikTok. The platform even allows you to quickly resize your content to vertical style, the preferred format for TikTok content sharing. This means you can combine four 15-second video content pieces into a 60-second video.
2. Engage with Quick Trick Contents
Even though you decide to post animated podcast videos, your fans would still love to see your face occasionally. Creating a quick video trick related to your podcast topic can be an engaging way to accomplish this.
3. Film a Promotional Video
Promotional videos using trending challenges or hashtags have become a staple on TikTok. You can follow this trend with your podcast as well. Hashtag challenges typically garner more attention, so there’s a high chance someone will view yours. A text like “Link in bio,” or “Listen to my podcast” at the end of your challenge can lead viewers directly to your podcast.
4. Create Your Spin on TikTok Sounds
TikTok’s roots lie in lip-syncing video content, which remains an integral part of the platform. Users often use the same sound or musical tracks and add their unique spin to them. By creating your own sound using a snippet from your podcast, you can effectively promote your podcast on the platform.
5. Drive Traffic to Your Podcast Link
TikTok now allows you to add a link to your profile, similar to Instagram. This feature is still being rolled out, so while some users have access to it, others do not. Once fully implemented, it will provide another pathway for users to find your podcast.
6. Initiate a Hashtag Challenge
Hashtag challenges are one of TikTok’s unique features. By creating a branded hashtag challenge, you can engage users and increase your podcast’s visibility on the platform.
7. Utilize TikTok’s Tools
TikTok offers a plethora of creative tools, including filters, stickers, and AR lenses, that can spice up your videos and help you garner more likes. Given TikTok’s highly visual nature, employing these elements can make your content more captivating, thereby increasing the visibility of your podcast.
8. Develop Your Unique Style
TikTok thrives on creativity. To succeed, you must create content that resonates with the platform’s audience. However, this doesn’t mean you need to churn out meme-inspired content or any foolhardy content. Maintain consistency and creativity in aligning your TikTok content with your brand. The good news is that you don’t need professional videos; all you need is your smartphone to start creating.
9. Invest in TikTok Advertising
By advertising on TikTok, you can drive your audience to your app page or website and promote your hashtag challenge. The platform’s precise targeting allows you to reach the demographic most likely to become your new audience. You can set up a campaign, ad group, and ad with costs ranging from $50 to $500, and TikTok guides you through every step. Once you meet the necessary criteria, your podcast ad will be displayed on TikTok for people to watch. Each ad ends with a link that users can click to land on your podcast page.
These strategies for promoting your podcasts on TikTok can help you target the right audience base and expand your listener count.
Frequently Asked Questions
Q: What are the 9 superb strategies for promoting a podcast on TikTok?
A: These strategies include creating engaging video content, using trending hashtags, making promotional videos, creating your own spin on TikTok sounds, driving traffic to your podcast link, initiating a hashtag challenge, utilizing TikTok’s tools, developing your unique style, and advertising on TikTok.
Q: How important is video content for promoting a podcast on TikTok?
A: Given that TikTok is a video-based platform, creating engaging and visually appealing video content is crucial to grab the attention of TikTok users and drive them to your podcast.
Q: Can TikTok ads be used to promote a podcast?
A: Absolutely. Running ads on TikTok can help increase your podcast’s visibility and reach a wider audience.
Q: Is it necessary to engage with the TikTok community to promote a podcast on the platform?
A: Engaging with the TikTok community is key to building relationships and establishing a strong presence on the platform. This can help drive more traffic to your podcast and increase its visibility.
Q: Can cross-promoting on other social media platforms help in promoting a podcast on TikTok?
A: Cross-promoting on other social media platforms can indeed aid in promoting your podcast on TikTok. Utilizing multiple channels can help increase reach and visibility, thereby driving more traffic to your podcast.
Ready for more? Check out: How to Engage Your Social Media Audience in Four Unique Ways?