Promote your Songs with Stories and IGTV
During 2019-2020, Instagram Stories was one of the most sought-after platforms on Instagram for both personal and marketing purposes.
Instagram promotion pass: Upload a clip or video of up to 15 seconds to Stories, and combine it with the actual 15-second part of your piece to effectively capture your listeners’ attention (such as a catchy playback, hook, or jingle).
Try announcing various things directly related to your creative work on Instagram Stories. For example:
- Upcoming dates for your upcoming performances,
- The recording or release of a new album, the release of new singles, music videos, etc.
- Throwback content, attracting your fans to old songs from your catalog.
- Advertisements for any merchandise of yours or a third-party production.
Typically, all notifications are displayed at the top of your Instagram feed, making them mostly more visible. Try picking up and using interesting visuals, a variety of hashtags, and location tags…
Features of using IGTV
IGTV serves the purpose of uploading longer video files. For regular users, the upload limit is 10 minutes, and for users with a verified account, it is up to 60 minutes. IGTV is also designed for uploading vertical videos.
Depending on your goals, you can upload a track or an entire music video to IGTV.
Proper use of hashtags
The skillful handling of hashtags makes a huge difference in achieving your goals on the Instagram platform.
Hashtags serve Instagram users to find fresh content, new places, artists, and musicians. Instagram’s hashtag algorithm is all about matching new content to its followers based on their past actions and preferences (likes, etc.). If a key feature of Instagram’s algorithm remains the same in 2022, it will become even more relevant for saturating the platform with new information.
Up to 30 hashtags can technically be added to each post – duplicating those hashtags attached in the comments section. It is advisable to place at least 20 hashtags in each new post. For Stories, it’s possible to place up to 10 hashtags per story. The only important thing is to decide which ones exactly?
You should aim to use the most popular hashtags ( #music, #pop, #techno, #InstaMusic, #MusicMonday), as well as any hashtags that are most relevant to your genre. With creativity and research, you can find both trendy and niche hashtags that will benefit you in attracting a worthy audience and audience…
Use the Mention tool, to identify the most trending and relevant hashtags in your field…
Try your hand at creating your unique trending hashtags – which will help you unlock the secrets of successfully promoting your Instagram account.
Learn how to properly engage your sponsors’ ads and posts
Tracking the trends of development and growth of various marketing services in social networks you can see and come to the conclusion that sooner or later everything free becomes paid. Not surprisingly, this has not escaped the Instagram platform. The ability to convert your regular Instagram account into a business account, allows you to invest in Instagram ads, which will undoubtedly allow you to expand your audience to attract more fans and followers.
There are several different ways to create Instagram ads: single image, video, carousel, and Stories.