With an active user base of over a billion, Instagram is among the most popular social media platforms. Apart from the impressive user base, the presence of huge brands on the platform hints that the app is a force to be reckoned with.
In recent years, Instagram’s “Stories” feature has gained huge traction in becoming one of the most popular methods of interacting online. So, has your company jumped on the Instagram Stories bandwagon yet? If not, you’re possibly missing out on a golden opportunity to grow your sales from online marketing.
It’s About Numbers
When it comes to optimizing your business performance, sales training facilitators emphasize the importance of numbers. After all, like Michael Saul Dell of Dell Inc. once said, “Anything that can be measured can be improved.”
To track how well you’re faring on Instagram Stories, it pays to measure your brand’s visibility by scrutinizing your reach and impressions data. While reach is the number of unique Instagram users who saw your story, impressions reveal the number of views your ad received in total. The higher the figures, the greater the brand awareness, which increases the conversion rate.
Remember, Instagram Stories disappear within 24 hours. However, you can access your numbers afterward if your account is set up as a business account by clicking on the “Insights” icon. Unfortunately, the information is only available for a maximum of 14 days, so be sure to do your math in time. In case you notice stagnation or a decrease in engagement, here are possible solutions:
- Change your posting time. For example, if you had been posting in the afternoon, experiment with mid-morning uploads.
- If you’re not already, post eye-catching videos instead of just photos.
- Boost the value of your content by offering quick video tutorials about your product or service. Alternatively, you could link to longer videos that train the customer on how to best use what you sell.
- Increase your visibility by frequently engaging with accounts in your niche.
- Look for trending hashtags, then incorporate them in your Instagram Stories.
- Increase the frequency of posting, while being careful to not overdo it.
- Incorporate Influencers
One of the best ways to increase your engagement and make sales is by engaging online influencers. According to research, 80% of social media influencers own active Instagram accounts. When you work with an influencer, you’re gaining access to their follower base of potentially hundreds of thousands to millions.
You’re also working with people who know their audience and have likely built a faithful community who trust what the influencer recommends.
Incorporating an influencer usually means agreeing on sponsored content that’s designed to promote what you offer.
When engaging influencers on Instagram, requesting a Stories feature is a great option. Research suggests that 62% of customers are drawn to a product or service after they see it in a Story. With potentially millions of users viewing their favorite influencer’s Stories, your product or service could enjoy a huge reach. The bottom line is to grow your sales through increased brand visibility online.
It’s essential to consider influencer charges before choosing them. Depending on your budget, you can engage influencers with different-sized audiences, such as:
- Micro-influencers – 10,000 to 100,000 followers.
- Macro-influencers – 100,000 to 1 million followers.
- Mega-influencers – Over 1 million followers.
Capitalize on the Fear of Missing Out
People often develop a fear of missing out (FOMO) about events or activities they like. It’s a common psychological phenomenon that causes anxiety. A prime example of FOMO in action is when people rush for the latest fashion trends to have a sense of belongingness. Also, if you’ve ever felt uneasy because you couldn’t attend a party, that was FOMO at work.
Capitalizing on FOMO is a great sales training tip for increasing your brand’s visibility, which can boost your sales. The idea works by creating an environment of urgency and scarcity among customers. Given that Instagram Stories disappear within 24 hours, FOMO can work like magic across the platform.
Using Stories to present flash sales or to share limited stock items is one way to trigger FOMO in Instagram users. Remember to put front and center that the deal is time-limited. Customers are then prompted to act, which compels customers to spread the word and grab the chance while it lasts.