For All these years of Social media presence, we have seen Facebook as a place to interact with others but As Facebook moves into a new phase of its existence (that is, a commercial one), it has started allowing businesses to sell their wares on its platform known as the Facebook marketplace. It has also rolled out in UK as a Facebook marketplace UK. As someone who has noticed that some of my friends have begun selling things on Facebook Marketplace, I thought I’d share my insights on it.
Why to Sell on Facebook Marketplace UK
Now the question arises why chose Facebook marketplace over any other platform?
The reason is very simple.
Yes, you heard it right. Facebook is still the largest social media network in the world with over 130M Downloads and 48.5 Million active users in the UK alone. With this amount of traffic Facebook marketplace UK easily becomes the first choice for sellers in the UK.
Ease of use
The second reason is its ease of use. You don’t need to register any Ltd. Company or tedious paperwork to list product on Marketplace Facebook UK like required for marketplaces like Amazon. What you simply require is a Facebook account and some good-quality pictures of the product and you’ll be good to go.
With the advent of the Facebook marketplace, you can sell your products and services in a way that’s completely new to you.
3rd reason is FB ads
You can advertise on UK Facebook Marketplace with a professional-looking ad—one that uses images and videos that make your product look great! You’ll also get access to targeting features that will help you find customers who are most likely to buy from you and your competitors.
With this kind of marketing power at your fingertips, why wouldn’t you use it?
GUIDE TO CREATING A NEW LISTING
The main question arises about how to sign up for the Facebook marketplace.
I’m going to guide you step by step through this.
*First log in to your FB account and you Will see the Fb marketplace icon on the top bar of the feed. Hop onto the icon.
*Click on create new listings from the menu it’ll take you to the Facebook marketplace.
*Select one of the Categories you’re working on from List a Product Rent a House or Vehicle on Sale. Our concern is with items for sale. Select this.
In the next step, we will select the category of our Product. From a huge selection of fields chose a niche of your aptitude.
The next and most important step is to add Good photos of your products. It helps the higher rate of conversion.
Title and description
Next, we will add Title. Make sure to use the right keywords in the title for your listing to pop up once someone searches for it.
After it right a good description of the product. It gives buyers an idea about your product and builds trust. Clearly mention its dimensions or any relevant info you might think is important. The better the written description is the more the buyer will be confident about the product and have more chances of sales. Also, add high-frequency keywords and use tags to attract more customers.
The most important thing when it comes to selling stuff is pricing. Believe it or not, it’s the deciding factor whether a buyer will buy from you or not. The right pricing strategy is what makes you stand in the crowd.
How to select the right price? The answer is simple Give value to the customer and he will make you money. Select the price which justifies the product. It shouldn’t be overhyped to kill sales and shouldn’t be too low to make you lose money. If you’re running ads for the product you can charge some extra but the main focus should be on giving value to customers, not profit margins.
Location and Pick up details
After pricing, we’re on some last steps one of them is location. Facebook will ask you for location. Don’t forget to add both options Local Pick up and shipping for high sales.
Finish the listing and you are ready for the business.
Bonus Tips and Tricks
Here are some Bonus tips to boost your business.
- Always Do product research Calculating all the fees, shipping charges, transactional fees, and volume of sales before listing any product. If required you can hire a professional who will hunt a winning product for you.
- Add good-quality pictures of the product you’re selling to increase the chances of sales on the Facebook marketplace. Hiring Professional Photographers will improve the listing
- Use Good quality Keywords and relevant tags to attract more traffic. You can use both paid and free tools for keyword research.
- Optimize your listing SEO.
- Boost your listings with Facebook ads, if you’re facing low sales volume.
- If you’re dealing with high-value items, go for safer payment options to avoid any scams. Happy selling.