There are plenty of online casinos in Canada that are operating from an offshore location which means that they’re operating within a gray area of the Canadian gaming law. So, what does it take to establish an online casino of your own?
There’s a lot more that goes into the establishment of online casinos than putting together a website and adding online casino slots. This is where we’ve sat down with Conrad Brennan, who is an expert on online gaming, and he has provided us with the following information regarding the establishment of an online casino.
The Nature of the Business
While having an online casino can be incredibly lucrative, there’s a lot of responsibility that comes with it. It’s been proven to be a great online business that allows any business-minded individual to generate huge profits over a short time frame.
There are also two options, as you can either enter the industry as a casino operator or as a casino affiliate. However, this isn’t an easy industry to enter as it will take a lot of capital to start up and this includes the licensing fees as well.
Once you’ve paid the fees and are up and running, you’ll quickly find that the casino will generate huge profits over a short timeframe. A good example of this would be most of the Canadian online casinos that are currently operating.
When establishing an online casino, you’ll need it to be successful and this is where you’ll need to ensure that you invest accordingly. There will be a handful of expenses, especially regarding digital marketing and the purchasing of software.
Another aspect of the business cost that’s overlooked doesn’t come in the form of money, but rather time. This is because it takes a lot of hard work and energy that will need to be invested into the project before you’ll see any type of results.
Getting Started with the Business
Step 1 – Choosing Software Providers
Securing a handful of deals with reputable software providers that are known for offering high-quality gaming products will provide you with a platform that has all of the offerings of a reputable one.
However, this is also an area where you’ll need to be very careful as particular providers provide many of the same types of products, which is something that you won’t want in your casino.
There are companies such as SoftGamings, that will provide you with a range of different games that are perfect for all online casinos as it features a strong selection of different providers. This means that you’ll get a bit of everything.
Step 2 – Choose the Gaming Content that you Want to Feature
No matter what your online casino has to offer, players are only interested in the available games. This is where you’d want to emphasize what your casino has to offer and how it stands out regarding the diversity of the product that you have to offer.
The site itself should also look the part as it needs to be easy to navigate and players should never have to go on a wild goose chase to find the information that they’re looking for. Any good online casino has to feature a range of gaming categories, this should include slots, table games, live casino games, and a few miscellaneous titles.
Step 3 – Acquire a Gaming License
Operating without a license could land your brand into hot water and many players are clued up on what the license means. Canada requires an online casino to operate under a handful of jurisdictions; however, the most common authorities are:
- Kahnawake Gaming Commission
- UK Gambling Commission
- Malta Gaming Authority
- Curacao Gaming Control Board
Try and get more than one license and this will allow you to operate in more than one region.
Step 4 – Secure Verified Payment Methods
The more payment methods your casino has to offer, the more currencies you’ll support. This means that you’ll be able to gain more clients. Offering a range of payment methods such as e-wallets, credit cards, and cryptocurrency will reel in more players.
Step 5 – Website Creation and Design
Like items in a store, players are drawn to pretty packaging and your online casino must look as good as it performs. Ensure that there’s enough contrast between the background of the casino and the text while choosing a color scheme that’s easy on the eye.
Using too many 3D elements will make the website harder to run and it can be overbearing for the client.
Step 6 – Marketing and Promotional Offers
Head to any online casino and we’ll guarantee that it has some form of bonus and seasonal promotional offer in place. This is meant to entice players to join as it provides them with a form of a tour that they’ll be able to take advantage of.
Starting an online casino isn’t easy, but hopefully it will become easier within the next few years.