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5 Ways to Promote Business on TikTok



Promote Business on TikTok

Unless you’ve been living in a cave, we’ve all heard about how trending TikTok has become lately. With over a billion users, TikTok is no longer a fad but has also become a platform to promote and monetize brands. However, it’s not a cakewalk to increase engagement on TikTok choosing to gain TikTok followers. But lucky for you, we’re with the only top 5 ways that you need to know to promote business on TikTok!



When it comes to promoting any business on TikTok, it all boils down to the quality of your content. If you manage to curate videos that are fun, trendy, creative, and relevant; you’re likely to capture your audience’s attention and increase engagement on TikTok. Make sure that you understand your audience and their preferences before you lay out your content strategy. Try to use the free-spiritedness of TikTok to create the perfect content mix- humor, inspiration, fun, and more.

Always have a couple of videos at your disposal daily. All you need to do is pull out your smartphone and start recording, as authenticity is valued more than polished content. Add some trendy filters and sound effects, and you’re good to go! You can also use your videos to soft-sell your products by casually displaying the solution that we offer. One of the best examples is Gymshark’s creative approach to market their work clothes by offering educational content like workout videos and flexibility training.


One of the most effective and trendy ways to increase engagement on TikTok is to start your own hashtag challenges. The rules of the game are simple: you post a fun video with your own hashtag, introduce and challenge other TikTokers to recreate it, the word gets out on the street and you end up creating a buzz. If initially, you’re struggling to get the word out about your challenge, you can also buy TikTok followers or views to get that reach. Once your hashtag challenge starts getting views and likes, your brand can go viral and gain some traction. Once people start recreating challenges using your hashtag you can re-post it and treat it as user-generated content.

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Another way to go insanely viral and gain visibility is by incentivizing your audience by revealing that you’ll reward the best re-creation.


We’ve all seen how successful influencer marketing has proved to be on social media platforms like Instagram, and TikTok is no exception. Influencers are named so, as they have the ability to influence the behavior of their audience, owing to the relationship they’ve established with their vast following. By collaborating with suitable and influential personalities or brands, one can increase engagement on TikTok through increased visibility and credibility. Other than this, you can also diversify your followers through an extended reach, without having to buy TikTok followers.

TikTok makes it very easier for brands to scout for the right personality for their brand through Creator Marketplace. Based on various filters like persona, audience demographics, location, followers, and more; one can reach out and partner with relevant influencers. GUESS and Calvin Klein are a few examples of brands that have been able to popularize their campaigns through TikTok influencer marketing.


Taking TikTok SEO into consideration is an important aspect of increasing visibility and reach. It simply implies that one needs to optimize their captions and hashtags accordingly to be found by a larger audience. Needless to say, using trending and relevant hashtags is the key to increase engagement on TikTok through SEO. Hashtags are known for their endless purposes on TikTok as well as other social media platforms: amplifying content reach, studying competitors, getting more followers, generating targeted leads, and so on.

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To know the most trending and relevant keywords, you can simply type your content-related keyword in the TikTok search section. It is suggested to use a mix of popular hashtags and less competitive hashtags to avoid over-saturation and competition. So pick hashtags that are popular and related to your content, and see the magic unfold in terms of engagement and followers.


Gaining reach organically choosing to buy TikTok followers is easier said than done, fortunately, TikTok has now started to run paid advertisements. And the best news is, you have a variety of advertisements to choose from! Branded hashtags, branded effects, in-feed ads, top view ads, and brand takeovers are the ad range that you can select from. Branded hashtags and in-feed ads are some of the most common ads used by brands, however, making room in your budget for brand takeovers is another sure-shot way to gain traction.

Depending on your budget and target, choose an ad category to make your posts visible to a larger audience and increase engagement on TikTok. You can also try some A/B testing initially to see which ad campaign is more suitably tailored to meet the target reach, impression, conversions, and more.


It might be tricky to understand TikTok initially, but it’s one of the most promising platforms once you get the hang of it. If you want to surpass your competition and outshine your industry, add TikTok to your social media marketing strategy to promote your business. Don’t forget to follow these tips and stay tuned for more!

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Shabbir Ahmad is a highly accomplished and renowned professional blogger, writer, and SEO expert who has made a name for himself in the digital marketing industry. He has been offering clients from all over the world exceptional services as the founder of Dive in SEO for more than five years.

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