Facebook became popular in the last decade and a half decade and had billions of active users. Facebook has been connecting people online for many years, but in 2016 the company expanded its services for people to buy and sell on Facebook through its platform Facebook Marketplace.
Up to 2021, Facebook got a massive response from sellers and buyers and reached immediate success. Facebook Marketplace was an excellent opportunity for both individuals and small businesses. Facebook Marketplace is a classified ad section on Facebook that allows its users to sell their private label items or local items. Facebook Marketplace CT’s rapid expansion competes with big e-Commerce platforms like eBay and Craigslist.
Facebook Marketplace differs from e-Commerce platforms because you don’t need to create a store there and don’t need excess products to sell. Facebook allows its users to sell and buy on Facebook Marketplace.
Log in to Facebook Marketplace
Firstly, clear your doubt that you don’t need to create another account for the Facebook Marketplace CT. You can access Facebook Marketplace using your user account, but you won’t be able to access the Facebook Marketplace without a Facebook account. So to buy and sell on Facebook, an FB account is essential. Follow the step given below to get access to the Facebook Marketplace;
- Download the Facebook app from the Play store / App store
- Login to your account if it already exists. Otherwise, click on the signup option, provide all the essential information, and your account will be created.
- Click the storefront icon, and you will be directed to Facebook Marketplace.
- After completing these steps, you don’t have access to the Marketplace feature if you are not redirected to the Facebook Marketplace.
How to Sell on Facebook Marketplace CT
It is easier to sell on Facebook Marketplace than on other e-Commerce platforms. To sell on Facebook, you need to follow the following steps;
- After a Facebook account creation, click on the storefront icon, and you will be at Facebook Marketplace.
- Click on the sell button at the top left corner of your screen.
- Select a category that you want to sell there.
- Click on the create listing. It will list your items on the Marketplace.
- Your listing should include a clear picture of the item, price, brief description of the product, and address (optional).
- Click on the next after filling in all the products’ details and reviewing them.
- Click on the post, and your item will be listed on the Facebook Marketplace.
Facebook Marketplace CT e-Commerce Partners
Facebook Marketplace go hand in hand with some e-Commerce platform. It benefits the seller to list the products automatically. Following are their partners;
- Big Commerce
- Shopify (Comming Soon)
What can you sell and can’t on Facebook Marketplace?
Facebook allows its seller to sell a variety of products. It allows you to sell the following categories;
- Home & Garden
But there are many categories that Facebook don’t allow its seller to sell. Facebook provides the list of these items;
- Adult Products
- Adult Services
- Digital Media
- Event Tickets
- Gift Cards
- Illegal prescriptions and Drugs
- Tobacco products
- Unsafe Supplements
- Weapons and Ammunition
Why Facebook Marketplace?
Facebook is an excellent source for brands to sell their products to the targeted audience. When the Marketplace started, it only had peer-to-peer shopping, but due to positive responses from buyers and sellers, Facebook upgraded it to merchant selling. As the retail world increased, Facebook allowed brands to create their reputation in the Marketplace.
Benefits of Selling Facebook Marketplace
Facebook has become another option for online buyers and sellers because of its partners like Amazon, eBay, and Craigslist. Mainly there are two benefits of using Facebook Marketplace for sellers;
Facebook has reached three billion active users over six years. People in the US spend most of their day time on Facebook. As the user on Facebook reached to billion within six years, the number of active shops on Facebook is in Millions in a month.
Facebook gives you a better experience reaching your targeted audience using Facebook Ads and keywords. Due to the excess number of users, Facebook has become a significant marketplace within years where people sell their products to their targeted audience and generate heavy monthly sales.
Personalized Customer Experience
With the help of an efficient algorithm, Facebook Marketplace makes sure that your products interact with the relevant persons. The algorithm matches the search pattern and ensures that the people are watching their interests there. It helps you to boost your sales and find the right customers.
Things to Consider While selling on Facebook Marketplace
It is necessary to keep terms and policies in mind while selling on Facebook Marketplace or any e-Commerce platform. Three main things that every seller needs to
keep in mind are given below;
Order Shipping Process
When you receive an order from a buyer, the order must be shipped within three days and delivered to the buyer within seven working days. Different sellers use different delivery methods, but you have to be careful while selecting the delivery time because it can lower your seller value on Marketplace through negative feedback on your products.
Sync Issues with e-Commerce Plaforms
Not all e-Commerce platforms allow syncing with Facebook Marketplace. While selling on Facebook, consider whether the platform is integrated with FB Marketplace. These things can cause an issue in your inventory and listing. So use only those e-Commerce platforms which are allowed by Facebook. A list of all e-Commerce platforms approved by Facebook is given in the above section.
You have to prepare yourself for a quick reply to the buyer. It would help if you practiced the pre and post-inquiries of the products to satisfy the buyer completely. Customer care and satisfaction help you to shine your brand and to generate more sales.
The Final Word
As the competition on e-Commerce platforms has increased over the past years, sellers are trying to find more platforms to sell their products. Facebook Marketplace is the best option for all sellers, whether they are a brand or selling their products locally.
Check out: How to Sell on Facebook Marketplace UK